Day: 1 January 2020

Six Tips To Run a Successful Startup

Mamta Sharma

With a new buzz and initiatives taken by the Indian Government like “Make in India” and “Start-up India” India’s start-up scenario over the last decade has been in the limelight in recent years. These initiatives gave birth to several investors, start-ups, and accelerators, to support and promote an individual’s entrepreneurial journey. All these activities have resulted in a decent boom in the start-up culture and an entire eco-system in India. So, what’s triggering this ever-changing start-up eco-system? It is, of course, the sudden cultural shift that inspires an individual to…

Shoestring Budget Planning for Marketing

Swathi Bhat

Market planning or budget planning plays a major role in business marketing, further providing means for business growth and success. It outlines the costs involved, strategies to implement, smart tactics and estimated results to achieve over a specific time period. Having a good market plan helps the entire team focus and work towards specific goals, which is extremely important for the success of a business. The amount of time spent in creating a good marketing strategy is negligible, when compared to the risks and unexpected failures occurring due to lack…

The Use of Third-Party and Fourth-Party Logistics in Small Businesses

Sabqat Ruba

Business Logistics simply means having the products or services reach the consumer from the supplier. Logistics is a part of Supply Chain Management and deals with controlling the storage and flow of products in order to meet the customer’s requirements. Logistics management becomes necessary especially when the businesses impose a budget on the storage and flow of inventory. Also, when businesses require maximum transparency – for example, in tracing a Swiggy order or tracking an order placed on Myntra- logistics play a vital role. As a result, variations in logistics…