Month: January 2020
Virtualization and Small Business
There’s this small business. Trying to face the challenges and establish its name in the world. It’s getting there. Slowly and steadily. Do you know what it needs right now? Technological resolutions. Remember back when you had to invent new games to entertain yourself? You would just do things; You just ran around the playground; You built sand castles, played hide and seek, asked silly questions, searched for the brightest star and pretended to be a scientist. You need that curiosity and invention in your business also. Technological inventions are…
Six Tips To Run a Successful Startup
With a new buzz and initiatives taken by the Indian Government like “Make in India” and “Start-up India” India’s start-up scenario over the last decade has been in the limelight in recent years. These initiatives gave birth to several investors, start-ups, and accelerators, to support and promote an individual’s entrepreneurial journey. All these activities have resulted in a decent boom in the start-up culture and an entire eco-system in India. So, what’s triggering this ever-changing start-up eco-system? It is, of course, the sudden cultural shift that inspires an individual to…
Shoestring Budget Planning for Marketing
Market planning or budget planning plays a major role in business marketing, further providing means for business growth and success. It outlines the costs involved, strategies to implement, smart tactics and estimated results to achieve over a specific time period. Having a good market plan helps the entire team focus and work towards specific goals, which is extremely important for the success of a business. The amount of time spent in creating a good marketing strategy is negligible, when compared to the risks and unexpected failures occurring due to lack…
The Use of Third-Party and Fourth-Party Logistics in Small Businesses
Business Logistics simply means having the products or services reach the consumer from the supplier. Logistics is a part of Supply Chain Management and deals with controlling the storage and flow of products in order to meet the customer’s requirements. Logistics management becomes necessary especially when the businesses impose a budget on the storage and flow of inventory. Also, when businesses require maximum transparency – for example, in tracing a Swiggy order or tracking an order placed on Myntra- logistics play a vital role. As a result, variations in logistics…