In the digital age, data has emerged as a crucial asset for businesses of all sizes and sectors. For Small and Medium Enterprises (SMEs) in India, big data presents a transformative opportunity to unlock their potential, improve productivity, and accelerate growth. This potential, however, comes with significant challenges that require strategic foresight and robust implementation. This article explores the opportunities and challenges associated with leveraging big data for Indian SMEs to drive exponential growth. Opportunities Innovation Intermediaries: Indian SMEs are uniquely positioned to become valuable innovation intermediaries within the supply…