Explore Google+: Must for SMEs

When Google+ was launched in the mid of last year, it had bought some hopes for the Small and Medium Enterprise (SMEs). As the search engine giant announced that it would soon be introducing a profile page for SMEs.

Interestingly, the Google+ has got some features which will benefit the SMBs across the globe. One of the most significant features is its ability to categorise friends, family and business contacts into 'circles', which SMBs can effectively make use of.

Using 'circles' on Google+, a business could create circles for existing clients, leads, partners, suppliers and professional contacts. The content and information could be shared on the basis of the interests and needs of each circle. This makes it easy to provide content that may be relevant to one group but not relevant to other groups.

Online is a multi billion opportunity for Indian SMEs

According to VeriSign, over five million small and medium enterprises (SMEs) go online in the next three to five years, which holds a potential of $5 billion business in India.

"There is a huge opportunity for starting online ventures in the SME space. Only 5 lakh SME units have an online presence in the country at present," said Kartik Taneja, head of India and SAARC business & government relations. There are only 2 million domain names in the country, which is less than 2% of the total net users at present.

Google brings free website service for SMEs

As a landmark step towards enabling Indian SMEs with an effective online presence, Google India has launched a campaign called 'India Get Your Business Online’. Under this offering Google will be providing free websites to the SMEs in the country. The offering would also free Internet domain, e-mail and a host of other services to the Indian SMEs.

Why does my business need a Web site?

The Internet has revolutionized the way the world communicates and searches for information and services. This change is evident in various aspects of our daily lives. The Internet is increasingly being used, among other things, to book tickets for travel, run a job search, to chat, e-mail, trade and bank online. The list is endless!

For most businesses today a top priority is to attract new customers and retain current customers. In an environment where budgets are tight and the market is extremely competitive, finding cost-effective solutions to be visible and keep in touch with customers is extremely important. A Web site can offer a cost effective way of communication and marketing for any business.

IPv6 - Powering the Next Generation Internet

Internet Protocol Version 6 (IPv6), the next generation IP address standard, is expected to make its ‘test’ debut on 8 June 2011. Being hailed as the one of the most significant changes to the Internet’s addressing system since its inception, IPv6 is intended to supplement and eventually replace the IPv4 protocol most Internet services use to transact on the Internet today.

Why entrepreneurs must get attracted towards Google +

Late June this year which is hardly two week back, Google unleashed “Google+. It’s a real-life sharing, rethought for the web. Although I got the invite last Friday and since last couple of days I have evaluated this new tool from the perspective of an entrepreneur who can use this for his business.

Google + has a strong appeal for the micro and small sized business owners. Although Google + is not a first social networking platform, we already have platforms like Facebook, LinkedIn, and Orkut but the sole advantage of the new social platform (Google +) could be the fact that its new.

Straight from the Cricketing Entrepreneur

In India, Cricket is considered as an only uniting religion. Dream11.com gave this religion a fourth dimension by making the first graphical Fantasy Cricket Game. This digital cricket game is considered to be completely unique, engaging and user-friendly, which helped in increasing interest of cricket fans towards cricket gaming. As on date, around 6 Lakh registered users are already playing on Dream11.com

Harsh Jain, CEO of Dream11.com interacted exclusively with Faiz Askari, Editor of Small Enterprise India (dot) com and shared his experiences of being an entrepreneur in the digital gaming market and opportunities in this market.

'Indian BPOs Should Tap More Niche Markets'

Mani Malarvannan partner and cofounder of Cybelink Systems interacts  exclusively with Faiz Askari, Editor-Technology, Small Enterprise India,  and shares his views on Indian off shoring industry.