India’s First Rural Entrepreneurs’ E-Commerce Marketplace Goes Live, Opening New Markets for Thousands of Rural Entrepreneurs
A new era of rural entrepreneurship has officially begun. GRAMODHAYA, India’s first dedicated Rural Entrepreneurs’ E-Commerce Marketplace, is now LIVE, enabling rural entrepreneurs across Kerala to showcase and sell their authentic products to customers across India through a powerful AI-driven digital commerce platform.
Following its successful launch on June 27, 2026, at Ernakulam Town Hall, Kochi, GRAMODHAYA is now fully operational and inviting rural entrepreneurs, farmers, artisans, women entrepreneurs, Self Help Groups (SHGs), MSMEs, homepreneurs and cottage industries to register and grow their businesses online.
Developed by GramRise Ventures Pvt. Ltd. as a sister initiative of Small Enterprise India, GRAMODHAYA has been created with one mission, to bridge India’s villages with urban and national markets by leveraging technology, Artificial Intelligence (AI), automation and digital commerce.
The journey of GRAMODHAYA was made possible through the strategic early investment and unwavering belief of Raji Krishnan, Director, GramRise Ventures Pvt. Ltd., an accomplished Human Resources and Talent Acquisition professional with extensive experience in executive recruitment. Her commitment to the vision from its inception provided the foundation to transform GRAMODHAYA from an idea into India’s first Rural Entrepreneurs’ E-Commerce Marketplace.
A Marketplace Built for Rural India
Unlike conventional e-commerce platforms, GRAMODHAYA has been designed exclusively for rural entrepreneurs, offering a complete business ecosystem rather than just an online marketplace.
Registered vendors enjoy a host of benefits, including:
- FREE Registration for eligible rural entrepreneurs
- A dedicated online storefront to sell across Kerala and India
- AI-powered business assistance and automated customer engagement
- Daily business updates, market intelligence and sales opportunities
- Digital catalogue management and product promotion
- Order and payment notifications
- Integrated logistics support
- Regular business training programmes and webinars
- Institutional and corporate sales opportunities
- Participation in exhibitions, festivals and promotional campaigns
- Access to retailers, wholesalers and B2B buyers across India
The platform removes many of the barriers that have traditionally prevented rural businesses from reaching larger markets, enabling even first-generation entrepreneurs to confidently embrace digital commerce.
A Grand Launch That Celebrated Rural Excellence
The official launch of GRAMODHAYA on June 27 and 28 attracted many visitors despite challenging weather conditions. Rural entrepreneurs from across Kerala showcased hundreds of authentic products, including traditional foods, spices, pickles, handicrafts, textiles, natural wellness products, handmade gifts and artisanal creations.
The two-day GRAMODHAYA Launch Expo became a celebration of Kerala’s rural entrepreneurial spirit, featuring cultural programmes, live music, lucky draws and interactive experiences that connected entrepreneurs directly with consumers.
Powered by AI. Driven by Purpose.
GRAMODHAYA is among India’s first rural commerce platforms to integrate Artificial Intelligence (AI), Automation, Advanced CRM, Digital Vendor Management Systems and Automated Communication Technologies into one unified ecosystem dedicated exclusively to rural entrepreneurs.
Every vendor benefits from smart technology that provides business guidance, marketing support, customer engagement tools, automated communication and continuous learning opportunities, allowing rural businesses to compete confidently in the digital economy.
powering India’s Rural Economy
More than 70% of India’s population lives in rural areas, yet thousands of talented producers continue to face challenges such as limited market access, lack of visibility and inadequate digital infrastructure.
GRAMODHAYA addresses these challenges by creating a sustainable marketplace where authentic rural products can reach consumers nationwide while preserving India’s rich heritage of traditional craftsmanship, agriculture, food processing and village industries.
A Vision Appreciated by Leaders
The platform was officially inaugurated by Hibi Eden Member of Parliament, Ernakulam, in the presence of Adv. Minimol V.K., Mayor of Kochi, and Rakesh V.R., General Manager, District Industries Centre (DIC), Ernakulam, who praised the initiative for creating new economic opportunities for rural entrepreneurs through technology and digital innovation.
The initiative is led by Dojo Jose, Founder & CEO of GramRise Ventures Pvt. Ltd., whose vision is to ensure that every rural entrepreneur—regardless of location—can access national markets and build sustainable livelihoods.
Join the Movement
GRAMODHAYA is not merely an e-commerce platform—it is a national movement that empowers villages, strengthens rural livelihoods, preserves India’s traditional heritage and connects rural entrepreneurship with the opportunities of the digital economy.
The platform is now LIVE.
Rural entrepreneurs can register free, upload their products and begin selling across India, while consumers and corporate buyers can discover authentic products that directly support farmers, artisans, women entrepreneurs, SHGs and rural MSMEs.
GRAMODHAYA — Empowering Rural Entrepreneurs. Connecting Villages to India.
