Qurocare is a pioneering home-based healthcare initiative co-founded by Dr.Rugmani Meenambal, a visionary woman entrepreneur committed to making quality healthcare accessible to all. Focused on serving the needs of the elderly, bedridden, and busy professionals in Trivandrum and beyond, Qurocare combines cutting-edge technology with compassionate care to deliver clinic-quality medical services directly to patients’ homes. Dr. Rugmani’s unique journey from scientist to healthcare innovator has shaped Qurocare’s patient-centric approach, emphasising preventive care, continuity, and convenience. The venture stands out with its integrated hybrid model, including the innovative “Nurse on Wheels” program, empowering nurses as leaders in mobile healthcare delivery.
In an exclusive interview with Small Enterprise India, Dr. Rugmani shares her inspiring journey, the vision behind the innovative home-based healthcare initiative, and how her team is transforming patient care in Kerala and beyond.
Let’s delve into the conversation that highlights the challenges, solutions, and future plans of Qurocare’s mission to make healthcare accessible and compassionate.
Q. What inspired you to start Qurocare and focus on home-based healthcare services in Trivandrum?
The idea behind Qurocare was born from a simple thought that healthcare should be part of everyday life. For this to happen, care must be accessible, convenient, and available on demand. That is what led us to build a home healthcare service, bringing doctors, nurses, and wellness support directly to where people need it most – their homes. In our experience, the healthcare system, especially at the primary level, is often fragmented and unorganised. We identified a significant gap in the home healthcare segment where patients struggle to find reliable homecare services, consistent pricing, and continuity in their medical treatments and follow-ups. We wanted to bring the concept of an organized healthcare ecosystem that seamlessly connects clinic-based care with home healthcare through a technology-enabled, fully digital platform. In Kerala, where nearly 20% of the population is elderly, there is a clear and growing need for accessible home-based services. Many senior citizens prefer receiving healthcare at home, whether it is for regular check-ups, nursing support, or post-hospitalisation recovery within the comfort and safety of familiar surroundings. At the same time, bedridden patients and working professionals with time constraints require convenient, trustworthy, and professional medical assistance at their doorstep. Qurocare was built to meet these evolving needs by combining the best of technology and compassionate care. Our inspiration continues to be the belief that healthcare should be convenient and accessible, ensuring everyday health and everyday care.
Q. How did your non-medical background and personal experiences influence the creation of Qurocare’s patient-centric approach?
As a scientist turned entrepreneur, my professional journey has always centered around identifying real-world problems and designing practical, evidence-based solutions. While I do not come from a clinical background, my experience in partnerships, research, and collaboration helped me view healthcare from a systems and accessibility perspective rather than purely a medical one. This allowed us to design Qurocare as an ecosystem that integrates technology, human touch, and process efficiency to make healthcare truly patient-centric. Our founding team brings diverse expertise – Vysakh Akhila Raghavan, our Chief Executive Officer, leads business strategy and scaling; Dr.Nithin Adithya Jaladharan, Chief of Clinical Operations, who is also a medical doctor, oversees quality and clinical standards; and I focus on outreach and growth, building collaborations that ensure the services we design are grounded in real community needs. This multidisciplinary foundation allows Qurocare to grow beyond the traditional “doctor-centric” model into a collaborative, patient-centric healthcare platform. On a personal level, witnessing elderly family members struggle to access timely homecare and post-hospital support made me deeply aware of the gaps in continuity of care. Those experiences shaped our belief that healthcare should be accessible, organised, and convenient – not reactive, but preventive and coordinated. At Qurocare, every process from appointment scheduling to follow-ups is designed with the patient’s comfort, clarity, and continuity in mind, reflecting both our professional expertise and personal commitment to better everyday healthcare.
Q. Qurocare has become known for its personalised care and flexible health solutions. What do you consider the company’s core philosophy or mission?
We believe that true health is about caring for both the mind and body, not just managing disease. Our guiding thought is simple: “Everyday Health, Everyday Care” – When care begins early through regular monitoring, exercise, lifestyle management, flexible consultations, and timely diagnosis, we can prevent conditions from becoming critical later. Qurocare aims to make healthcare proactive, accessible, and part of everyday living, rather than a response to illness.
Q. Could you explain the range of services Qurocare offers – from home doctor visits to QuroFit FLEX – and how these cater to today’s busy or elderly patients?
Qurocare provides a complete range of home-based healthcare services, designed for the needs of today’s busy professionals, elderly individuals, and bedridden patients. Our services include doctor consultations, nursing care (such as wound dressing, IM/IV injections), blood tests, AI-enabled ECG, and procedures like Ryle’s and catheter tube management for those who are bedridden. The process is simple – users can call us or book digitally, share their location, and our medical team reaches the site at the scheduled time. Reports are shared digitally, and our team ensures follow-up and continuity of care through our coordinated digital system. For preventive and lifestyle health, we offer health check-ups for individuals who want to track and maintain their wellbeing proactively. Physiotherapy is one of the core pillars of Qurocare’s service, designed to support both elderly individuals and busy professionals.
QuroFit operates through two verticals:
- QuroFit therapy focuses on rehabilitation and clinical physiotherapy for individuals with mobility issues, pain, injuries, or post-surgical recovery needs.
- QuroFit Flex our in-house curated physiotherapist-led exercise program for active lifestyle management, aimed at healthy adults and elderly individuals seeking to prevent lifestyle-related problems. FLEX sessions include vital monitoring, pain prevention, strength training, cardio, and neuro-conditioning, delivered in apartments, offices, and community spaces – individually or in groups.
Q. What were some of the key challenges you faced while setting up a hybrid model combining in-clinic and at-home healthcare, and how did your team overcome them?
One of the biggest challenges we faced was awareness. In India, people are used to visiting a hospital or clinic for any kind of healthcare need. Although homecare services exist, the concept of organized, professional home healthcare is still relatively new. Our first task was to educate the public to help them understand that a large portion of healthcare, including primary, preventive, and even certain curative services, can safely and effectively be delivered at home. We addressed this through consistent social media engagement, awareness classes, sharing real examples, free home visits, and communicating how Qurocare brings clinic-quality care to the patient’s doorstep. The second major challenge was managing a hybrid model—operating both a physical clinic and a homecare network.
A clinic is cost-intensive but provides trust and credibility, while homecare is scalable yet less visible. We realised that homecare alone, without a physical base, would lack the assurance patients seek in healthcare. So, we built a clinic-driven brand foundation supported by technology for home healthcare delivery. Globally, similar models exist. For instance, companies like Optum (UnitedHealth Group) in the U.S. have built integrated home-based care systems. In India, while large hospital groups like Apollo offer home health, there isn’t yet a dedicated, branded organisation focused exclusively on standardized and process-driven home healthcare. We aim for Qurocare to fill that gap – to become a trusted, premium home healthcare brand built on quality, technology, and compassionate care.
Q. Kerala’s healthcare system is often praised for its quality, yet accessibility in smaller towns and rural areas remains a concern. Are you planning to expand Qurocare’s services to tier 2 and tier 3 cities across the state?
Yes. Our mission is to make quality home healthcare accessible across Kerala, not just in major cities. After successfully establishing standard operating procedures in Thiruvananthapuram, we plan to expand to other tier 2 and tier 3 cities/towns where access to reliable, professional home-based care is still limited. By leveraging technology and training local medical professionals, we aim to build a centralised network that delivers trusted Qurocare services even in smaller communities.
Our goal is to make quality home healthcare accessible across Kerala and eventually scale the model pan-India.
Q. How does Qurocare ensure the quality, hygiene, and reliability of at-home procedures like IV drips, injections, and nursing care?
At Qurocare, patient safety and clinical quality are our highest priorities. We ensure that every at-home procedure—from IV injections to wound care and catheter changes – follows strict medical protocols and hygiene standards equivalent to those in a clinical setting. All our nursing staff and doctors are verified, licensed professionals, trained in aseptic techniques and patient communication. Every procedure is performed using sterile, single-use medical consumables, and all instruments are disinfected or disposed of according to bio-medical waste management guidelines. Our services are continuously monitored through digital documentation and quality audits overseen by our Chief of Clinical Operations, Dr. Nithin Adithya Jaladharan, who ensures adherence to medical standards. Each visit is recorded in our clinic management software, enabling transparent tracking, digital prescriptions, and follow-ups. Through this integrated system of qualified and trained medical professionals, digital oversight, and strict hygiene protocols, Qurocare ensures every patient receives safe, reliable, and hospital-quality care right at home.
Q. The healthcare service space is highly competitive, with many startups and hospitals entering home care. How is Qurocare differentiating itself in this evolving market?
The demand for organised home healthcare is rapidly increasing, driven by Kerala’s ageing population, a busy working class, and the need for convenient, high-quality care at home. While hospitals often treat homecare as an extension of their services and many standalone providers remain unorganised, Qurocare differentiates itself through three core strengths:
- Premium, process-driven care: Qurocare offers a standardised, technology-enabled ecosystem that combines digital coordination, clinical quality, and transparent processes delivering hospital grade reliability at home.
- “Nurse on Wheels” initiative: A first-of-its-kind model in India under our Work in India program. In this approach, each home healthcare unit is led by a trained staff nurse, equipped with driving skills, digital tools, and clinical expertise, and supported by doctors. This model redefines the role of nurses from employees to leaders and managers of mobile healthcare units, ensuring accountability, scalability, and continuity of care. It also addresses India’s pressing challenge of nurse migration by creating aspirational, leadership-oriented roles within the country. By empowering nurses, integrating technology, and ensuring quality through our clinic-led system, Qurocare offers a standardised, scalable, and patient-centric alternative to fragmented homecare services, setting new benchmarks in premium, reliable, and technology-enabled home healthcare.
- Technology integration and partnerships: Qurocare also serves as a bridge between health tech innovators and the public. We collaborate with technology partners to bring innovative digital health tools directly into homes, such as our recent MoU with Tussis Sp. z o.o., a Poland-based healthtech company behind CoughApp,a solution that enables advanced respiratory health tracking and monitoring.
Q. What are your future plans for scaling Qurocare – in terms of technology, workforce, or geographic reach across India?
Qurocare is now in its early revenue phase, with one physical clinic, two home healthcare units, and a team of 18 operating in Thiruvananthapuram. In the short term, we plan to expand to a team of 30 with six Qurocare EV home healthcare units serving across the city. The next phase focuses on scaling operations to key districts across Kerala including Ernakulam, Kottayam, Thrissur, and Kozhikode before expanding pan-India in a phased manner. On the technology front, Qurocare is building a robust digital backbone to address the major gaps in traditional homecare such as poor coordination, inconsistent pricing, and lack of medical record continuity. The upcoming patient dashboard will provide users with access to digital reports, follow-ups, and health alerts, making care continuous and transparent. In terms of workforce, our focus is on empowering and retaining nurses in India by offering better income opportunities, leadership roles, and mobility through our “Nurse on Wheels” model. With India’s ageing population and growing demand for skilled home healthcare professionals, we aim to build a scalable and sustainable ecosystem that creates meaningful employment while delivering trusted, technology-driven healthcare at home. We are currently seeking strategic investments to strengthen this expansion and technology development journey.
Q. Finally, what message would you like to share with our readers who are passionate about healthcare innovation and holistic wellness?
At Qurocare, we believe in the principle of “Everyday Health, Everyday Care”. Health shouldn’t be an afterthought; it should be a daily priority. By focusing on preventive care today, we can avoid the burden of critical care tomorrow.
Innovation in healthcare is not just about technology. It is about creating systems that make care accessible and convenient, where technology serves as the best enabler to make that possible.