The rapid digital transformation of Indian MSMEs presents a golden opportunity for technology vendors, but success in this space requires more than just innovative solutions—it demands a deep understanding of what truly matters to these businesses. This article serves as a crucial guide for both MSMEs and technology providers, shedding light on the key value elements that drive technology adoption. For MSMEs, it provides a roadmap to selecting the right tech solutions that enhance efficiency, drive growth, and ensure long-term sustainability. For vendors, it offers strategic insights into aligning their…
Empowering Indian MSMEs: Key Value Elements for Strategic Technology Adoption
