Marketing serves as the heartbeat of modern business, a dynamic force that propels growth, fosters connections, and drives innovation. For India’s SMEs, marketing represents a transformative opportunity to not only compete but thrive in a complex, ever-evolving marketplace. It’s more than a tool for promotion; it’s the bridge that connects small enterprises to vast audiences, unlocking potential and creating impact. In the vibrant Indian economy, where diversity meets innovation, SMEs have the chance to harness marketing to tell their stories, amplify their unique value, and establish trust with customers. Yet,…