In der heutigen Konsum- und Entscheidungswelt spielen Gestaltungselemente eine entscheidende Rolle, die oft unbewusst auf unser Verhalten wirken. Während wir uns bewusst mit Angeboten, Produkten oder Spielmechaniken auseinandersetzen, sind es meist subtile Gestaltungsmuster, die unsere Wahrnehmung, unser Vertrauen und letztlich unsere Entscheidungen lenken. Diese Mechanismen sind tief in psychologischen Prinzipien verwurzelt und formen sowohl die Art und Weise, wie Unternehmen ihre Angebote präsentieren, als auch, wie wir als Verbraucher darauf reagieren. Um den verborgenen Einfluss dieser Gestaltungselemente besser zu verstehen, lohnt es sich, die Parallelen zwischen der Preisgestaltung, der Spielgestaltung…
Year: 2024
From Corporate Life to Sustainable Roots: How Sirisha Rajana’s Vanatva is Revitalising Traditional Farming and Transforming Lives
In today’s fast-paced world, where convenience often trumps quality, one woman’s vision stands as a beacon for those seeking purity and sustainability in their everyday lives. Sirisha Rajana, the visionary founder of Vanatva, has carved a path back to the roots of traditional farming practices, putting nature and health at the forefront. Inspired by her childhood experiences in a small town in Andhra Pradesh, where fresh, chemical-free food was the norm, Sirisha embarked on a transformative journey to bring authentic, organic products to the modern consumer. Sirisha’s journey was not…
The Power of Symbols: From Mythology to Modern Examples
Symbols form an intrinsic part of human culture, serving as visual representations that communicate complex ideas, beliefs, and values across generations. Their significance extends beyond mere images, functioning as a universal language that transcends linguistic barriers and cultural differences. From ancient carvings on cave walls to modern logos, symbols encapsulate shared narratives and collective identities, shaping societal perceptions and individual consciousness. 1. Introduction to Symbols: Foundations and Significance a. Defining symbols and their role in human culture A symbol is a visual or conceptual sign that stands for something else,…
Harnessing Collective Destiny: The Role of “Bhagya” in Family Business Success
The concept of Bhagya (destiny or fate) holds significant importance in many cultures and philosophies, particularly in Hinduism and other Indian traditions. It suggests that certain aspects of our lives are predetermined, often based on past actions (karma) or divine will. I had a remarkably interesting conversation with a family recently who explained their need to stay together as a family business. The explanation was each member of their family bring their own Bhagya into the family, as a result we can leverage on each other’s bhagya. In a family…
Ratan Tata: A Beacon of Integrity, Innovation, and Compassion Whose Legacy Will Shine Forever
The passing of Ratan Tata marks the end of an era for India’s business world and the global entrepreneurial community. A leader whose name was synonymous with ethical business practices, innovation, and philanthropy, Ratan Tata’s influence extended far beyond the boardroom. As the former chairman of the Tata Group, he took the conglomerate to unprecedented heights, establishing it as a globally respected brand while remaining deeply rooted in the values of integrity, compassion, and social responsibility. Ratan Tata was not just a successful businessman; he was a visionary who saw…
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World CX Summit and Awards showcases major insights into the Future of CX
The 12th Global Edition of the an event by Trescon, drew to a close at JW Marriott Hotel, Bengaluru on 19th September 2024. The event saw participation from over 250 customer experience (CX) professionals and technology leaders who gathered to explore the latest trends and innovations in customer service and engagement. At the summit, attendees explored a diverse range of sessions highlighting the most impactful technologies transforming customer experience. The discussions covered key topics such as the strategic implementation of generative AI, advancements in data analytics, and the evolving landscape…
Accelerating Toward a Greener Future: Tunwal E Motors’ Transformative IPO Journey
Tunwal E Motors Ltd, founded in October 2018, is a trailblazer in the electric vehicle industry, committed to designing smart, economical, and premium electric two-wheelers. Its state-of-the-art manufacturing facility in Palsana, Rajasthan, reflects the company’s dedication to delivering cutting-edge automotive technology for a sustainable future. With zero emissions, Tunwal’s EV bikes provide cost-effective, hassle-free, and eco-friendly transportation solutions, helping promote a cleaner, greener planet. Recognized for its innovation and excellence, Tunwal E vehicle entered the Limca Book of Records in 2019 and has since grown its presence through 450 dealership…
Tech Leaders Converge in Delhi ahead of Bengaluru Tech Summit 2024 Strengthening National and Global Collaboration
As a prelude to the 27th edition of the Bengaluru Tech Summit (BTS) 2024, scheduled from 19-21 November 2024 at Bangalore Palace, a dynamic open Industry dialogue was held today in Delhi, led by Shri Priyank Kharge, Hon’ble Minister for Information Technology, Biotechnology, and Rural Development & Panchayat Raj, Government of Karnataka. BTS 2024 is organized by the Department of E, IT and Bt, Govt. of Karnataka and Co-hosted by the Software Technology Parks of India (STPI). Photo Caption: L to R: Shri Jagdish Patankar , Executive Chairman of MM…
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