Year: 2024

Generative AI is the latest innovation in the world of artificial intelligence, and it’s taking industries by storm. From creating hyper-personalised marketing campaigns to automating complex tasks, this technology has the potential to revolutionise how businesses operate. While the initial buzz around AI might make it seem like a tool for tech giants and large corporations, generative AI is particularly transformative for small businesses. Why? Because it levels the playing field. It offers small enterprises the chance to compete with industry leaders by providing tools that are cost-effective, accessible, and…

Picture this: a bustling marketplace where every shopkeeper, no matter how small, is connected to customers not just locally but across the globe, with transactions, promotions, and customer support all happening digitally. In today’s evolving business landscape, Indian small businesses face a critical choice: adapt to this digital shift or risk becoming invisible in a marketplace that’s rapidly going online. Digital transformation, once considered a luxury, is now an essential pathway for survival and growth in an increasingly digital-first world. However, despite its potential, many small businesses in India hesitate…

In today’s hyper-connected world, digital transformation is no longer optional but a necessity, particularly for small and medium-sized enterprises (SMEs). The COVID-19 pandemic accelerated this shift, pushing the world online at an unprecedented pace. Businesses that adapted to digital channels thrived, while those entrenched in traditional models struggled to survive. Now, with the pandemic’s impact lingering, the future of business clearly lies in digital spaces. For Kerala’s SMEs—many of which have seen little growth and face high operating costs—the transition to digital is not just an option; it’s critical to…