8 Influencer Marketing Tips for Small Businesses
Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times […]
8 Ways to Keep Pace with Small Business Marketing Trends
Most of the time this turns out to be their major marketing blunder. Marketing strategies often get outdated soon. Thus, it becomes even more important for digital marketers to move alongside the changes and realize their impact on your business. Mobile technology deals with the arrival of responsive web design that has become more and […]
5-Step Digital Maturity for Small Businesses in 2021
There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders. […]
6 Step Automation Process for Small Businesses
Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use. As of now, all sorts of brands can generate automated processes of their own to convert their businesses into a more efficient, productive, and – most importantly – […]
Union Budget 2021 : What’s in for MSMEs
Finance Minister Nirmala Sitharaman presented the Union Budget 2021 on 1st of February. Multiple schemes for various sectors were covered in the Budget presentation including MSMEs and startups. Just like all other industries, the MSME sector has also been greatly impacted by the pandemic which eventually lead to the shutdown of various businesses and an […]
COVID 19 – A Catalyst for the Next Wave of Innovation
The phenomenon, such as pandemics and economic recessions, change the track of businesses, economies, and on a larger scale of government’s decisions thus change the course of history. SARS Pandemic 2002-2004 similar to COVID-19 Talking about recent times, the pandemic of SARS of 2002-2004 brought about a spectacular growth of a then- not so big e-commerce company […]
Ten Mistakes to Avoid in Digital Transformation of Small Business
In the current scenario, every single business is on the path of becoming a technology organisation. Organizations are implanting digital technology into their central value-generation processes. It is an extremely upsetting time for all industry types and the effect of digital transformation cannot be avoided – it is just a matter of how and when. And although […]
5 Budget-friendly Marketing Strategy for Small Business in 2021
The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBs have been functioning with tightened budgets and reduced staff. SMB leaders have strived to use the limited resources in the best possible way to attract customers/clients as we all struggled to face the limitations generated […]
Vembu teams up with Savex to provide comprehensive data protection in India
Vembu, a prominent player in the backup and disaster recovery market has announced a new partnership with Savex Technologies, one of the largest Information and Communication Technology distributors in India. This partnership will enable Savex to distribute Vembu’s flagship product, Vembu BDR Suite, through its wide-ranging network of Value Added Resellers and Solution Providers to […]
Why Millennials Switching to Entrepreneurship from Traditional Working
Today entrepreneurship is more lucrative and challenging both. In this age of digitization where the global economy is led by entrepreneurs like Steve Jobs, Dhirubhai Ambani, Azim Premji, and more, many millennials are preparing to enter this market. More than 6 million audiences across the world are gathered in shows like Shark Tank, a multi-Emmy Award-winning entrepreneurial-themed […]