I have written about various topics such as how to choose the right franchisee, how to be a good franchisor, what are the various things that we need to look at in a franchising business like finding the right location, having the right branding strategy, fixing the best interior possible without compromising the design and the materials prescribed by the…
Year: 2020
When is the right time to start your business leaving your job?
Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating. But we have a solution for you. From the moment when you decided to leave your ongoing monotonous work and start a tech start-up, we also have found out the best ways…
Changing Role of HR in Post-COVID-19 and Beyond
COVID-19 has certainly become the pandemic that has inspired us to respect mother-nature and human relations. It has been spreading like wildfire and only bodies are remaining behind in this outbreak. It also will affect the world’s economy due to the lockdown. Impacts almost Every Sector By 2020 the IMF has predicted that 3% of the world economy would be…
8-step Exigency Management Plan for Small Businesses
The Crisis Survey by PwC’s conducted in 2019 states that there have been at least seven leaders out of ten that have experienced corporate crises leading to their businesses in shambles in half the decade. Companies that have an employee count of more than 5000 will have more than 5 crisis in five years. Although the business executives mess up…
Happening Now – FRESHWORKS VIRTUAL BUYERS MEET
The first Virtual Buyers Meet organized by Aspire Media is underway. Meeting of 40 buyers will be conducted in 2 days. The first day today the 19th August and the next batch on 27th August. ASPIRE Virtual Buyers Meet is the most efficient and effective investment of time and money for acquiring new business and developing relationships. Its is a…
Revive Your Business and Conquer
We have seen one the worst ‘pandemic’ of the century. One invisible virus has wreaked the entire world to a standstill. This has brought the entire activities, operations, and commerce to a pause mode. Slowly things are opening up and all of us are in the revival mode. The covid-19 pandemic has left its impact on all sectors of…
Marketing: An Important Aspect in Customer Acquisition, In Spite Having a Great Franchised Brand
I have travelled almost all over the country and I have seen an important phenomena across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices…
Shoestring Budget Planning for Marketing your Small Business in 2020
Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and…
9 Sales Tools Every Small Business Must Have
Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn.…
Strengthening the Core in Turbulent Times
It was a Holiday in Bangalore on the occasion of Ugadi, The New Year and it was also that Start of first ever Lockdown, that most of us would have seen, in India. Day 1 of the period of Uncertainty had just begun. It was also the last week of Financial Year 19-20, with tasks Unfinished, entries Incomplete, deliveries Midway…