Understanding the Gender Gap in Indian Entrepreneurship
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 Introduction If our country has to achieve equitable, inclusive and sustainable development then our women have to be empowered economically, socially and politically. Empowering women would have positive repercussions and a snowballing effect on the education, employment, health, nutrition and sanitation sectors of our society.  Of all the means of empowerment, economic empowerment is crucial indeed. The onset of economic…

Social Entrepreneurship – What it’s All About
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When business ventures/entrepreneurs aim at targeting and solving social issues, it is called social entrepreneurship.  While most entrepreneurs are profit-driven, social entrepreneurs’ ventures are mainly not for profit. They often target areas like poverty, healthcare, environmental issues and community development. This kind of entrepreneurship makes the most of out of social media to reach out to people for funds i.e.…

6 Ways Browser Isolation can Protect Small Business against Cyber Threats
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The internet has now become an inseparable part of every people and business. But every time a person (employee in general) opens any web browser, they potentially expose their organization to unknown threats and different types of malware, ranging from phishing threats to ransomware to Trojans and much more. It is, therefore, necessary for every organization to deploy a robust…

5 Simple Steps to Secure Your Business against Phishing Attacks
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Phishing is all about email fraud, which is a type of cyber-attack. A fraudulent person tricks the victims of such a crime into sharing their sensitive information such as passwords, financial information, and usernames. Phishing emails are one of the most popular ones and threatening online crimes that can target thousands of people at once. The advance form of this…

Impacts and 8 Marketing Strategies for Small Business that Suffered from Covid-19
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The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns. We don’t have all the solutions, but there are some pieces of advice for small businesses that may have experienced and still experiencing shifts in their businesses. Everyone has been affected by the coronavirus pandemic, so are the small businesses…

Artistic Journey of Minkoos
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A concept design solution for strategic business documents We have a candid interview with Mr. Manish Chaudhary, founder – Minkoos. A Post Graduate in operations management with 15+ years of professional experience across critical to business domains, Manish, worked closely with business promoters & C-Level executives of the leading organization from ITeS, Telecom, Pharma & Healthcare. He has learned and…

8 Influencer Marketing Tips for Small Businesses
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Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also,…

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