10 Ideas to Empower Rural Women Entrepreneurs
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Over the last two decades, the term “entrepreneurship” has been widely known worldwide, from the general public to business stakeholders. An interesting and critical reality is that women entrepreneurs outnumber males worldwide. Rural women entrepreneurship is primarily described as starting a new business that supports the development of new products, services, trending calls, and the adoption of new technologies in…

Women’s Day Focus: Challenges Faced by Rural Women Entrepreneurs
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The entrepreneurial ecosystem in India has been rapidly changing, in a good way. Over the last few years, India has been brimming with startups and unicorns. The success stories of different entrepreneurs and businesses have been primarily discussed. Exploring the backstory of the success narratives, one could understand every entrepreneur’s common difficulties and obstacles. In addition, women entrepreneurs face more…

Measuring ROI On Digital Transformation
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The capacity to determine digital transformation’s return on investment (ROI) might be difficult for transformation businesses. Because client interactions cannot be quantified using traditional methods, no single statistic can be used to assess digital transformation. They must notice and consider the advances in customer service, business processes, and workflow. With an expectation of increased revenue and new value creation, it’s…

Influencer Collaboration App Launched by Zefmo
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Zefmo Media Pvt. Ltd. (Zefmo), the foremost influencer marketing platform in the industry, has launched a mobile app exclusively for influencers to collaborate with brands. Over the years, Zefmo has enabled monetization avenues for the influencer community across India and the world. In continuation of its drive towards AI-Driven technology platforms, the new app will intuitively connect with over 150,000…

Getting Started with Digital Transformation
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In the face of a pandemic and unstable economy, businesses have turned to digital transformation for rescue. From reducing operational costs to surviving the digital world, the shift gives the flexible push organizations are in dire need of. Most organizations that kick-started their digital transformation journey have indicated huge success, sometimes exceeding their expectations. This has urged other companies and…

What Drives Digital Transformation?
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Digital transformation has changed every aspect of a business. From the way communication takes place to different delivery methods, the transformation has rebuilt organizations across different industries. The rapid growth of technology coupled with evolving consumer behaviors and workplace demands has accelerated this shift. In what is now called the Fourth Industrial Revolution, businesses are reimagining their goals and plans.…

Covid-19 Pandemic and the Speedup of Digital Transformation
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Covid19 pandemic changed the business world in the blink of an eye. Today’s digital transformation would have taken several years to progress if not for the pandemic and related restrictions. The need for a rapid shift during the pandemic debunked different myths of digital transformation. Technology had cemented a firm place in the business arena even before the pandemic. Every…

Benefits of Digital Transformation
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Digital Transformation is the infusion of digital technologies into business. It alters the way a company functions. For companies to stay ahead in the competitive curve, making a smooth digital transformation is crucial. This transformation based on the developing technologies re-imagine businesses from their very roots. With a shift in culture and efficient leadership, digital transformation accelerates workflows and strengthens…

The Union Budget 2022 – What’s in for MSMEs & Startups
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The most awaited announcement of 2022 is here now. This year, the budget has a strong focus on the MSMEs. It puts considerable emphasis on almost every industry and digitization in the nation. The pandemic has been a situation full of complexities for everyone. Startups and MSMEs have also suffered a lot. Furthermore, the OMICRON variant acted as the fuel…