Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded…
Year: 2021
Email Marketing
Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for…
Key Points to Implement SEO in Small Businesses
With globalization and digital technology, search engine optimization (SEO) has proved to be a huge success for businesses of all sizes. With businesses going online, SEO has become a key medium to introduce products to the world. This technique of diverting targeted website traffic from various search engines like Google, Bing and Yahoo to your website is known for numerous…
Small Businesses – The Pros and Cons of Partnering with a 3PL
Every business needs a well-planned logistics strategy in order to run its operations smoothly. While some organisations prefer an in-house logistics system, many others go for third party logistics (3PL) companies. 3PL companies have a separate warehouse for the storage of products and provide services for assembly, packaging, shipping, delivery and customer support when an order is placed. It is…
5-Step Cyber Protection Plan for Employees Working from Home
It is quite a challenge to protect employees while they are working from home. Many IT teams find it difficult to pull this task off. As the organizations are following the government’s rules and shifting their offices to employees’ homes due to the COVID-19 pandemic, cyber attacks are increasing as well putting companies at more risks. Home security networks are…
Importance of Phishing Awareness Training to your Employees
Today the most common and dangerous email threats, phishing attacks are something that every modern organization in this day and age face at least once. Attackers are increasingly exploiting our reliance on email communication in this digital era. This is evident with the incident that nearly half of the said phishing attempts had been successful last year in 2020. However,…
10 Technology Trends 2021 for Small Businesses
Some people in the old days (1960-1990) watched sci-fi movies and read sci-fi books to only get entertained. They also believed that those technologies would forever remain caged inside those books and never come to life. However, the wheel of science and technology turned and reshaped the world by materializing those technologies in day-to-day lives. It isn’t the least bit…
Top 8 Most Common Legal Mistakes Made By Startups
It is not a piece of cake to set up a startup. It needs quite a bit of effort and resources to create a successful business idea and commence its operation. Many tasks need determination and focus to launch a certain product in the market, safe and sound. As there are several to consider before making a reliable market product,…
LeadSquared Partners With Savex Technology To Expand Its Business Footprint
LeadSquared, a Bengaluru based sales automation SaaS platform known for driving high-velocity sales with its solutions – Sales Execution CRM, Marketing Automation & Field Force Solution, – today announced its partnership with Savex Technologies Private Limited. The partnership aims to leverage Savex’s large customer network and LeadSquared’s sales automation capabilities to help small-to-mid-sized, new-age businesses realize their full digital transformation…
How to Write your Business Plan – Step-by-Step Guide
Though business strategies alter in terms of scope and length, every successful business strategies contain common components. The strategy must take into account your specific business along with its environment. Below are certain sections that you can include in your business strategy: 1. Executive Summary The executive summary is a sketch of the main points incorporated in your business strategy…