Mobile applications can really kick off based on how they are marketed. If your app reaches maximum number of people, they can be twice as effective in giving you returns.
To guarantee that you get your ROI from your app, it’s imperative that you follow a well-designed marketing strategy. After all, no matter how high a quality your app boasts about, it’s ultimately the delivery that helps it win. Therefore, string together a marketing play that can help you garner hundreds and thousands of downloads when properly executed.
Now, if you are at a loss as to how to do that, have no fear. We have put together a guide that can help you make an impact with your mobile marketing plan.
1. Understand the Audience
First and foremost, you need to identify and understand your target audience. If you don’t figure that out, you will have a hard time hitting the sales. Form an idea about whom the app is for, understand the core audience and then design the app for them.
While identifying your target audience, there are quite a number of factors to be considered, like,
- What is their age range?
- What are their interests?
- Are the audience tech-savvy?
- What industry is the app designed for?
2. Get Your Keywords in Line
Keywords are big neon signs that show people where your app is. When launching your app to the public, you have to consider the discoverability of the app in the store.
Statistically speaking, 63% of iOS users look for apps organically, while a huge 83% of all iOS apps remain invisible in an organic App Store search. You have to bring down the percentage with proper keyword research and optimization.
Scour the industry for insider tips and trends, stay up-to-date on app store optimization strategy, and look to bring in as much of organic traffic as possible to your website and app. Tie your app with keywords that are trending, optimize it cleverly and raise the visibility of your app. It will take time and effort, but once done, can bring in a lot of traffic and put your app in the spotlight.
3. Have an Online Presence
Make sure that your app is present online as much as possible. Do it through your website and by integrating it into your marketing strategies. Getting a comprehensive website done for the app itself is a great idea to elevate its online presence.
There are a couple of things that you can do:
- Landing Page: Set up a dedicated page for your mobile app in your front-end website. Integrate it with QR codes or download links that will lead visitors directly to the app store listing. Make sure the landing page contains relevant information about the app, its benefits, features and offers. Also include relevant images and videos to up the visibility factor.
- Blogs: Blog articles are a good way to increase content materials online for your app. Post pre-launch stories, regular updates and sneak-peaks about your company on the blog. After your app’s launch, continue with providing regular updates on latest features and user reviews to bring in new visitors, who could ultimately be your customers.
- Banners: Clickable website banners are a good way to display essential information to customers.
- Emails: Integrate an email marketing campaign, and send your prospective customers regular updates on your app, launch news and subscription offers.
4. Set a Launch Date
Cross your launch date and work towards its advertising. A lunch event done right can bring in a barrage of downloads. Advertise your “Official App Launch” to customers and leads, and if possible, work in few offers and special discounts on launch day.
Take help of the social media sphere and create a buzz through teasers and exclusive offers. Send out promises of special deals for the first few users who download your app.
5. Listen to Customer Feedback
After the launch, the following days are integral to the app’s future. Listen closely to customer feedbacks and reviews. It would be ideal to have a response form in your app and its site. Regularly go through the app store reviews and reply to the customers, paying attention to the criticism as well as the positive reviews. Keep your communication channels open, as they are the prime way to improve and upgrade your app the way your customers want it.
6. Make & Place Videos
Having a video about your app’s capabilities and benefits is a great way to reach the masses. They are better than written words in getting the information across to your users. But take care to avoid low-quality production. If you don’t have the resources to pull out a high quality video, then scrap it and move ahead with written content.
Short and clear videos can be a life saver, and you can integrate it with your social media profiles as well. Even if the clip doesn’t grab much attention, you are sure to get a few downloads at the app store.