Managing Differences and Conflict Resolution – A Skill Must to be Developed in Family Business

Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded in resolving longstanding conflict. The family, moving from its second to third generation of family operation and ownership, had hit a snag: Conflict was hindering the generational transition. The conflict…

Email Marketing

Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for marketing. That is when email serves as one of the easiest and most cost-effective marketing techniques. Why Email marketing? As per research, about 91% of customers go through their mail…