All businesses face challenges, whether it is dealing with the changing economy, finding and hiring the right employees, or increased competition in the market. Family-owned businesses are not immune to these challenges. In fact, there is also a unique set of challenges that family-owned businesses have to face as a result of the nature of their business structure. It is…
Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’? To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media…
The Indian kitchen is a hub of ingredients like cereals, vegetables, fruits, herbs & spices, edible oils, etc. which are a source of vital nutrients like carbohydrates, proteins, fats, minerals, vitamins and antioxidants. This has been established by studies conducted over a period of time. When these ingredients are used effectively in small quantities in a dish, they help improve…
Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users. Young Internet Users Growing This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly…
You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are – get to know about ways to promote your tweets of marketing ideas. You can add links to…