Day: 14 September 2020

Does your Business need a CRM?

Neetu Vijoy Bansal

Before we answer the million-dollar question, lets quickly understand “ What is CRM”  CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of  tools that allow a company to manage and analyse its own interactions with its past, current and potential customers. Now allow me to introduce you to HubSpot HubSpot is an all-in-one marketing, sales, and service platform built to help you implement inbound and grow better.…

Green Supply Chain Management and SMEs

Swathi Bhat

In this highly competitive 21st century, it has become very crucial for businesses to have an efficient supply chain management (SCM) system for surviving in the market. In any business, SCM plays an important role in meeting the market demands and customer needs. At first, SMEs faced challenges in developing a good SCM system owing to their lack of resources. However, the amazing technological advances today have opened better opportunities for SMEs to compete in the global marketplace. Of late, there has been an increase in environmental and social awareness…

5 Top Technology Trends for Small Businesses

Amareta Rodrigues

Globalization and technology have made it a lot easier for entrepreneurs to fulfil their dreams. Opportunities for businesses of all sizes to grow and succeed are innumerable. With promising trends emerging each and every year, more and more entrepreneurs are venturing into the world of business. The evolving technology is transforming the way people are developing and running their businesses. Understanding the fact that technology plays a vital role in the growth and efficiency of a business, vendors are developing tech tools that are highly beneficial and cost-effective too. The…

7 Killer Growth Strategies for Small Businesses

Mamta Sharma

Starting and sustaining as a small business is actually cumbersome in today’s tough economy landscape. Do you know there are only 50% of the startups that could survive for 5 years and only a few of them could make it to the top 10? This graph manifests how grueling and difficult it is to survive and sustain in today’s world. Absence of the right growth strategy is one of the major causes of most of the startups’ failure. Creating a well-planned and effective business growth strategy coupled with several other…