We have seen one the worst ‘pandemic’ of the century. One invisible virus has wreaked the entire world to a standstill. This has brought the entire activities, operations, and commerce to a pause mode. Slowly things are opening up and all of us are in the revival mode. The covid-19 pandemic has left its impact on all sectors of…
I have travelled almost all over the country and I have seen an important phenomena across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices…
Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and…
Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn.…
It was a Holiday in Bangalore on the occasion of Ugadi, The New Year and it was also that Start of first ever Lockdown, that most of us would have seen, in India. Day 1 of the period of Uncertainty had just begun. It was also the last week of Financial Year 19-20, with tasks Unfinished, entries Incomplete, deliveries Midway…