Day: 12 August 2020

Revive Your Business and Conquer

Pugal T

We have seen one the worst ‘pandemic’ of the century. One invisible virus has wreaked the entire world to a standstill.   This has brought the entire activities, operations, and commerce to a pause mode. Slowly things are opening up and all of us are in the revival mode.   The covid-19 pandemic has left its impact on all sectors of the economy but the most impacted are MSMEs of India.  MSME’s have been the backbone of our economy with estimated 6.34 crores MSME’s, employing work force of 11 crores.  MSME’s…

Marketing: An Important Aspect in Customer Acquisition, In Spite Having a Great Franchised Brand

Chackochen Mathai

I have travelled almost all over the country and I have seen an important phenomena across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices that they have to pick their stuff from. For example you find the jewellers, the hair salons, QSR format restaurants, the clothing retail stores and the super markets, computer hardware…

Shoestring Budget Planning for Marketing your Small Business in 2020

Mamta Sharma

Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and sustain in the business unless you have buyers and for that, you need an extensive marketing strategy. Most of the startups have just bottleneck – they face the challenge of…

9 Sales Tools Every Small Business Must Have

Mamta Sharma

Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn. It’s particularly true for startups and small businesses that focus on B2B sales. But achieving success in business without relying on certain sales tools is not possible. Here are some…

Strengthening the Core in Turbulent Times

Small Enterprise India

It was a Holiday in Bangalore on the occasion of Ugadi, The New Year and it was also that Start of first ever Lockdown, that most of us would have seen, in India. Day 1 of the period of Uncertainty had just begun. It was also the last week of Financial Year 19-20, with tasks Unfinished, entries Incomplete, deliveries Midway and with so much to be done yet, before 31st March, the most important day for business and…here we had shut operations, all of a sudden. Unbelievable, yet true! All…