It is a dream of every entrepreneur to make his products or services popular. He does all possible efforts to make it a brand. But we all know that the developing a brand from scratch is lengthy process. It is also a costly affair if someone takes a conventional approach in building a brand. It takes years to derive to a brand to reach out to the mass consumers. A successful brand is the result of effective marketing, advertising, superior product quality and offering the best value proposition. This is perhaps a limitation point for an entrepreneur from the small business segment.
A brand is the identity of a product, business or a service. In today's day and age, every company in the market is jostling to make a place for themselves. In this over-communicated market, it is only a brand which has etched itself in the mind of a consumer – ensures that it survives getting lost in the crowd and create a place for itself in the hearts and minds of the consumers.