11 December 2019

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Blustone.com : redefining jewellery shopping

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Fashion and jewellery accessories are some very common soft points for any girl. But from an entrepreneur perspective this could be a great opportunity in which creativity and business value both can leap great results. On similar lines, Bluestone.com is incepted as India’s first exclusive online brand that sells jewellery inspired by international designs. The platform is designed to appeal people with unique tastes. One of the first companies to serve the online evolved consumer, Bluestone aims at revolutionizing the Jewellery and Lifestyle e-commerce scene in India.

Blustone.com is co-founded by entrepreneurs, Vidya Nataraj & Gaurav Singh Kushwaha. The venture is backed by Accel Partners, a VC fund, which has invested in many world-class internet giants like Facebook and Flipkart.com, along with Silicon Valley Bank and serial entrepreneur, Meena Ganesh, CEO & MD of Pearson Education Services.

Bluestone.com provides a wide range of chic and trendy pieces spread across earrings, finger rings, pendants and bracelets. The platform aims to bring together timeless Jewellery that's meticulously crafted with the right blend of age-old mystique and elegant modern touches. Bluestone.com offers its customers jewellery certified by independent international laboratories like International Gemological Institute (IGI) and HKD.

Vidya brings a decade of diverse experience in strategy, operations, sourcing and finance. Before Co-Founding Bluestone.com, she was a Senior Strategy Consultant at Pricewaterhouse Coopers in India covering the Pharmaceuticals, Automobile and Retail sectors.  An IIT Graduate, Gaurav has been a serial entrepreneur. Before starting Bluestone.com he was CEO and co-founder of Chapak.com.

Huge investments have gone into creating a very exclusive user-interface technology and dedicated customer care services. Bluestone.com is giving high impetus on customer friendly policy. To give comfort to the buyer, platform gives Money-Back Guarantee and upto 12 months EMI option with zero interest charges. Going forward, there is also going to be substantial education available online and access to user feedbacks and product reviews that will empower the customer in making the right choice.

"BlueStone.com is India's first exclusive and aspirational online brand for fine jewellery and accessories aiming to give a new dimension to jewellery shopping. We are catering to the trendy and evolved Indian consumer by providing access to a large variety of carefully selected international designs by jewellery experts coupled with excellent craftsmanship, quality and shopping convenience on a trusted platform." said Vidya Nataraj, founder, BlueStone.com.

Meena Ganesh, who is one of the top women executives in India and a promoter of BlueStone, added, "BlueStone.com empowers working women who can now find great contemporary designs, affordable fashion and trusted jewellery at the convenience of their work or home.  I am proud to be associated with BlueStone and sure that women will find excellent jewellery at the site and will love it as much as I do." 

BlueStone.com boasts a wide repertoire of exclusive jewellery & accessories in an array of gemstones and metals that are difficult to find in conventional jewellery stores and particularly so in Tier II and III cities. Branded jewellery market is small in India and the unorganized market comes with its own problems of quality and purity; BlueStone.com overcomes this by providing international third-party laboratory certification of all its products. It also offers an attractive 30-day money-back guarantee to reinforce confidence and trust. 




Last Updated ( Friday, 27 January 2012 00:27 )  

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