19 October 2017

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The success story of CREMICA Group

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Mrs Rajni BectorIt is extremely important to acknowledge the fact that success comes in any profession specially if that profession is derived from the hobby or interest. We have a similer success story about The CREMICA group. It was established in 1978 by Mrs. Rajni Bector turning her passion for Ice Cream making (also her hobby) into a small backyard enterprise. She established the CREMICA group today a widely diversified food products and services company with an annual sales figure of Rs. 400 Crores, growing at the rate of 30 per cent per annum. In the course of the past two decades, the CREMICA group has established itself as a huge food products conglomerate, leading the food processing business through its range of products, its internationally certified production facilities, the consistency of its quality, and its unmatched expertise in the industry.

Mrs. Bector’s Food Specialities Ltd., is a part of Cremica Group. Cremica, a name that always spelt quality, practical and great tasting food, is fast becoming a household name in India. Its vast array of products has been carefully selected to provide the best food processing industry has to offer. Today, Cremica is known for its unique recipes, health oriented ingredients and state- of- the art standards.

Unleahing her own story, Mrs Bector said, “I started the business as a hobby and sold kitchen-made ice creams at a very small scale. My hobby converted in a profession when I saw the liking of my ice creams at a stall I had put for a Diwali Melas in the late 1970s.Although I had no formal training, the recipes were a runaway success. In 1982, with a small investment of 300/-, a small unit was set up at home. We produced only ice creams and puddings in the first year. Later the company ventured into the biscuits, breads and condiment business.”

Today, Cremica group does sales of over Rs.400 crore (Rs.4 billion) and is an important link in the supply chain to the fast food industry with an inventory of buns, breads, sauces, ketchups and     ice creams toppings. Cremica is an approved supplier of bakery and liquid products to World’s largest fast food giants “Mc Donald’s”. Its products are also on the approved list of Canteen Stores Department, which caters to the requirements of Indian Armed Forces. It is also a major supplier to Indian Railways, Super Bazaars, Big Bazaar, Vishal Mega Mart, Reliance, Pizza Hut, Cafe Coffee Day, Barista, Papa John’s, United Nations (World Food Programme), Jet Airways to name just a few.

Cremica manufactures high quality Biscuits, Bread and Buns, Confectioneries, Indian Gravies /Curries, Tomato Ketchup, Sauces, Mayonnaise, Thousand Island, Spreads, Syrups, Toppings, Salad Dressings, Biscuits, Bread & Buns, Ice-Cream, Confectionery and Indian Snacks, Fruit & Flavored syrups for Milk and thick shakes, Ice Creams and Desserts etc.

While talking about the source of inspiration as an entrepreneur, she said, “Entrepreneurship came naturally to me. After all entrepreneurs is only a person who manages things by his/her own and in my opinion women are natural entrepreneurs.  Innovation and pursuit for excellence were my magic potion. I have never compromised on the quality and taste of my products. This indefatigable pursuit to create the best products has seen Cremica rise to where it is today. Gradually it moved from my kitchen, to backyard and then to our first factory unit . I have no special abilities and am just an ordinary person. But willingness to succeed by working hard and learning have stood me in good stead. I was lucky to have the support of my family along the way.”

The company was incorporated as 50:50 joint ventures with the Quaker Oats Company of U.S.A a Fortune 200 company. This project has been set up to produce liquid products such as, Tomato Ketchup, Mayonnaise, Tartar & Sandwich Spreads, Milk shake Syrups and Ice cream Toppings mainly for Mc Donald’s requirement in India and for the neighboring countries. The plant has been operational from Oct. 1996. Quaker Oats Company withdrew from the joint venture in 1999-2000 and the name of the company changed from Quaker Cremica Foods (P) Ltd. to Mrs. Bector Food Specialities (P) Ltd. then company started institutional & retail market in addition to Mc Donald. In the year 2001, the company was converted into public limited company. Today the group operates India’s largest tomato ketchup line and is country’s largest producer of ketchup portion packs capable of packing 2.5 million sachets per year! These high quality products have made a mark and are even exported to Europe Africa, Middle East, US and Australia.

The top of the line quality offered by CREMICA represents a key component of the value proposition. Setting aside Indian standards, the group has established a quality assurance department that is responsible for the implementation of GMP guidelines, online inspection of products, analysis of all raw materials and testing of finished products. To facilitate this, the group has set up a fully equipped laboratory geared to handle even microbiological analysis. And to maintain the highest standards in food safety, the group has adopted the HACCP Standards, which is certified by the NSF of USA.

 

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