08 December 2019

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Fashion Within Reach

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Vidhi ShahIt would not be a wrong statement that fashion is driven by the girls, women and ladies. But very less number of women comes to a level where they actually drive the fashion industry. There is a huge number of women who are closely associated with the term fashion, that would like to look their best every single day, dress up in style no matter where they go. But there are few names which foray into the fashion trend in a way that they themselves change the entire outlook towards it. Vidhi Shah, 25 is an entrepreneur in the Fashion and Retail Industry in India, with a label of her own.  Hers is a name synonymous with chic fashion clothing at affordable prices, for women that maintain a defined sense of style and fashion.

However, the price to pay for looking decently fashionable on a daily basis is quite frankly, sky rocketing and unjustified in India.

Any woman secretly wishes to one day shop without dropping dead at price tags. Vidhi Shah understood this aspect well. Vidhi however, hopes to break the cost barricade and present a fresh new perspective to the Indian retail market.

Vidhi’s debut design range of women’s wear called b: kind was introduced in India through M-square Clothing (India) Pvt. Ltd. It provides access to a range of clothing of International fashion standards.

With remarkable abilities in designing,  illustration, computer graphics  and technical know – how, Vidhi has managed to put up a unique line, priced from Rs.499 – Rs.1,500 which is a relatively affordable range for hi – end clothing.

Feel free to splurge on a wide range of printed & embroidered tops available in knits and wovens.

Wovens - Find your ‘Fav’ in checks and stripes patterns, on stylish tops and tunics. These are even available in solid shades, with attractive prints and embroidery on them.

Knits - Basic Graphic Tees & Tops detailed with lace & accessory design on solids and stripes, together make for a unique style statement.

You could also flaunt already accessorized Graphic T – shirts in various cuts and textures.

B: kind, her fashion product line is currently available at select stores across the country and will be available in their exclusive brand outlets from the summer of 2011.

She takes the plunge herself, with already an established retail format with multi – brand outlets as also with few medium scale retailers.

Having studied Fashion at a very young age, Vidhi has always been creatively inclined with a love for fashion, and thus has the grit and passion to take Indian Fashion to the next level. Her vision is to offer India a gateway to High of exceptional quality and ultimately blend with the global fashion system.

She strives to be the torchbearer for introducing competitive pricing for the woman of India.

Vidhi believes in keeping her label enormously accessible to various fashion lovers, everywhere, who appreciate value for money merchandise. Thus the concept of creating a niche’ takes away from the scale of creativity to appeal to an audience, at large. ‘Be kind’ strives to reach out to every single woman out there.

With a substantial background in Economics, Vidhi also has other credentials like a Bachelor’s Degree in FIT (Fashion and Information Technology) from the B.D Somani Institute of Fashion and Technology and Masters Degree in Fashion Communication and Marketing at Instituto Europeo Designo of Milan and thus has commendable marketing skills to host a credible change.


-        Worked behind the scenes at the Lakme Fashion Week in 2006

-        Worked as a part time designer with M-Square Clothing Company (Pvt. Ltd) in the year 2007.

-        Actively participated in the marketing and promotions activities of the company.

-        Has dealt with retails giants such as ‘Pantaloons’ and ‘Shoppers Stop’ to name a few.


We wish her all the very best in taking the fashion to the maximum number of people. We also wish her best of luck in her entrepreneurial stint.


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