23 January 2020

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Arwa and Mrs. Zaitoon Abbas: The Duo With Passion to Succeed

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Pretty and petite, Arwa and her mother in law Mrs. Zaitoon Abbas are a great pair and an example to be emulated. Sitting pretty in her beautiful home, Arwa was happy to share with Small Enterprise India about her multi talented ventures.

A graduate from commerce and a post graduate in public relations from M.O.P Vaishnav College Chennai, she worked briefly for Bharat Matrimony.com as a media executive. This experience helped her to get a lot of contacts and instilled in her much needed confidence to venture out on her own. She quit her job and started her own event management company ‘Neeva Eventz’ along with a classmate and best friend Neetu.

‘Neewa Eventz’ has hosted corporate events,exhibitions,birthday parties and  undertaken wedding décor to name just a fewRecently they had hosted an event for Deccan Chronicle involving  school project;Cognizant and HP are their regular clients whenever these firms need to host an event.

Arwa had of late held an exhibition of Women entrepreneurs who work exclusively from home. This was held at Hotel Raintree place and won her a lot of attention and appreciation." I personally look into everything right from booking the venue, stalls, PR,staff, decoration, marketing of the event" says Arwa.

Arwa and her mother in law conduct workshops at home on jewellery making, mehndi designing,gift packaging,saree draping and self grooming. “People are not aware that there are around 15-20 different styles in which an Indian saree can be draped,’’ says Arwa.

The duo teach Lamosa- an art form in which a dough is made out of corn flour and zinc oxide and out of this ,cartoon characters, flowers and other beautiful shapes are moulded out.

Zaitoon Abbas teaches mehndi designs and has been doing this for several years now. People flock to her during wedding seasons for her exclusive mehndi patterns. A wedding mehndi for both hands and feet cost just 2500. For all the workshops conducted from home, materials too are provided and charges are pretty nominal. Jewellery making is priced at Rs.1800 and the participants can take back home the jewellery they have made. It is a two day workshop and Arwa teaches them Bridal set jewellery, party wear jewellery, junk jewellery, and pearl jewellery. Mehendi  design workshop is just for a day and it is just Rs 500 per person.

Nowadays, with the rise in price of gold,  people in Chennai have  turned to wearing  our bridal  jewellery for  weddings and parties- smiles Arwa proudly. An entire made- to- order bridal set  costs just Rs 5000.  Arwa has lots of orders  each day , either for bridal sets  or party wear. The  beautifully  hand crafted bracelets  are a joy to behold  and  they cost just Rs 100 per piece.

In gift packaging, money origami is taught. Along with  simple techniques of gift  packaging,  gift bags,  different kinds of bows,  clothes gift packaging, -- all these are Arva;s own innovative ideas and creations. She even undertakes  a large number of orders for  gift packaging for institutions and varied enterprises. Every month, Arwa and Zaitoon  conduct two  sets of workshops  each- one set involves     gift wrapping, jewellery making and mehendi designs.’ Since  most people  conduct  workshops in summer,   we prefer  to have  continuous workshops  during the other months. And we prefer  workshops exclusively  for women and college girls since we   work from home- affirms Zaitoon.

Out of passion for  graphic  designing, Arva  enrolled  for a course  and after its completion now,   she undertakes  freelance  work from  home.  She creates logos,  business cards,  brochures,  and flyers.  Arva advertises regularly  in Adyar Times , a local weekly  paper  and sends messages  to around 3000  clients,  not a small task that!! In addition to that,   she sends out posters too  advertising her workshops.

We wish Mrs Zaitoon abbas and Arva  years of  togetherness and success and may they  remain  forever  as  an exemplary duo for all of womanhood to emulate.

Last Updated ( Wednesday, 07 July 2010 10:44 )  

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