09 December 2019

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B2B Portal to Spur SME Growth

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The launch of new dynamic B2B portal by the National Small Industries Corporation (NSIC) for Indian micro, small and medium sized businesses, gives the small and medium industries a fillip to capitalise new business opportunities.

Business oriented online platforms are boon for today’s small and mid sized business of India, and for the Ministry of SMEs these B2B portals are like vitamins and boosters, opines Dinsha Patel, Minister of State (Independent Charge), Micro, Small and Medium Enterprises (MSME).

NSIC’s  new B2B portal for the SME industry was launched by Dinsha Patel. The portal's goal is to act as a dynamic platform for SMEs to generate business leads, showcase expertise etc.

Patel compared the B2B portal with essential vitamins and said as vitamins are essential for overall human health, B2B portal can be considered as a vitamin for the overall health and prosperity of SMEs.

"A well segmented B2B portal will be a great asset for industry stakeholders to collaborate and share expertise. The new initiative of NSIC will help the industry in developing quality products and services. The B2B portal has many tips for the the emerging SME organisations on how to develop a product, how to get raw materials and where to sell etc. This portal will also bring in  global market scenario so that the SMEs get a taste of trans national market trends.

"The motive behind this B2B portal is to deliver better business ideas to both micro and large industries’’ added Patel.

H.P. Kumar, Chairman cum MD of NSIC stated that marketing and carrying out export trading are expensive affairs for small and mid sized businesses. “Doing business traditionally with overseas buyers or sellers is also a resource squeezing and time consuming activity. But the portal will give SMEs a reasonable place for advertising their products and provide a single place for global buyers and sellers' meetings”, he added.

“The B2B portal helps SMEs by providing a platform for networking and to compete in global market.” Kumar quoted.

Kumar opined that the SME segment in India should be more competitive in the international and domestic market by using latest ICT tools. “The aim of NSIC’s portal is to enhance the reach of Indian SMEs in the global market by means of promoting e-commerce for SMEs of India, information exchange etc”,he further added.

The portal provides features like product specific database searches, sector specific domestic and international tender notices with alert facility, business trade leads (buy/sell) from more than 200 countries and opportunities to all micros to mid sized organisations to develop their products and showcase them through the portal and reach out to the global markets.

The Minister also said that the Government was coming out with various schemes for the benefit of MSMEs and urged the units to take full advantage of such schemes.

Secretary of Ministry of SME, Govt of India, Dinesh Rai said that marketing support was extremely needed for the SME sector particularly with regard to global marketing opportunities to the Micro and Small businesses.

“It is an expensive affair and MSMEs needed such a facility which would help them in reaching out to the buyers in the world from their work place by using ICT tools. NSIC has made an effort to fill this gap through this web portal,” Rai added.

The portal is one of the most comprehensive portals in the segment with more than 2.5 lakh MSMEs contacts.



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