When Google+ was launched in the mid of last year, it had bought some hopes for the Small and Medium Enterprise (SMEs). As the search engine giant announced that it would soon be introducing a profile page for SMEs.
Interestingly, the Google+ has got some features which will benefit the SMBs across the globe. One of the most significant features is its ability to categorise friends, family and business contacts into 'circles', which SMBs can effectively make use of.
Using 'circles' on Google+, a business could create circles for existing clients, leads, partners, suppliers and professional contacts. The content and information could be shared on the basis of the interests and needs of each circle. This makes it easy to provide content that may be relevant to one group but not relevant to other groups.
Another interesting feature is that it integrates with other Google services. For any business owner using Gmail, Google Docs, Google Finance, Blogger or Google News, it will be easy to share information and content via the Google+ profile.
It also lets users control their data. If a business owner wants to leave the service, he can take his data with him, and can delete the account if he wants, unlike Facebook, which controls a user’s data and so it can be very difficult to delete an account.
But the penetration of such awareness has to be made deeper in context with Indian SMEs. Although online platforms like Google+ can act as very fruitful tool for business, but the awareness is not that wide. Entrepreneurs are not much aware from such handy tools.
Points for SMEs to use Google+ effectively
1.Accept the invite, setup and complete/ update your profile and business information. Check the links section and add links to good content about your business. i.e news mentions, interviews, business profile.
2.Create a 'Circle' of your customers on Google Plus and invite them.
3.In the 'Sparks' section add keywords you would monitor like your name, your business or keywords related to your industry.
4.Converse or post content that’s interesting and educational, as you would on any other social network. Articles of interest, blog posts, conversations, good wishes, comments etc.
5.Use it as a networking tool. Watch the conversations and spend a few minutes with conversations with people closest to you in your network.