14 December 2019

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DELL attracts SMEs with new Lazer Printer range

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Dell revealed the findings of a study conducted by Hansa Research, which involved not only a comparison of claims made by leading printer manufacturers but also a survey conducted amongst resellers to determine the cost per page (CPP) & cost of operation (COO) for various Laser printer models. This study is aimed at understanding the commercial laser printer options that could help Small and Medium Businesses (“SMBs”) optimize their total cost of operation. The study highlights efficiencies of Dell laser printers in terms of speed and cost, thereby reiterating Dell’s claim of its commercial printers manage business costs, by reducing the total cost of operations.

SMBs need to maximize every resource as they strive for business growth. Printing is one such expenditure that when managed proactively, can help reduce business costs and hence this study serves as a reference point to all small and medium businesses that are exploring printing options.

Commenting on the report, Mr. Shishir Singh, Director – Product Marketing, CSMB, Dell India, stated, “At Dell, we are focused on helping businesses operate efficiently and making the most of their IT, so they can simplify day-to-day tasks, increase productivity, and focus on innovation. This study carried out by Hansa Research reiterates our commitment to serve SMBs with products that are best suited for them.”

He further added, “Our Laser printers help SMBs maximize their investment and achieve exceptional long term value, with feature rich products at affordable purchase prices and low total cost of printing. This along with our commitment towards improving the customer experience for all products while giving our customers the power to do more is what makes Dell a formidable player across categories, including printers.”

Key findings of the study based on a comparative evaluation of the claims made by laser printer manufacturers  on tech specification, cost per page (CPP) and total cost of operation (COO) are as detailed below:

  • Dell 1130 printer scores highest, amongst competing models of other companies, in terms of speed, paper maximum output capacity and maximum duty per cycle
  • Dell 1130N laser printer scored highest, amongst competing models of other companies, in terms of paper maximum output capacity.
  • Dell 1133 printer has the best maximum duty cycle, in terms of pages per minute and paper maximum output capacity, when compared to competing models of other companies
  • Dell 1135 printer scores the highest, amongst competing models of other companies, in terms of speed, paper maximum output capacity and shipped toner cartridge capacity (black). The printer also has the lowest cost per page and cost of operation, when compared to competing models, of other companies
  • Dell 2230D laser printer scores the highest amongst competing models, of other companies, in terms of paper maximum output capacity


Dell entered the printer business in India in January this year to provide the Indian market with a comprehensive range of printers that would provide a powerful combination of speed, quality, energy efficiency and size, which translates into increased productivity for business and at exceptional value.



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