08 December 2019

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'Success is a Journey, Not a Destination'

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Sajeev Nair is a multi-faceted personality who drives his vision with passion. As Numero Uno in Armway Distribution Network, innovative entrepreneur in hospitality industry, a passionate mentor, SME business consultant, Neuro Linguistic Practitioner, Sajeev’s success journey is never ending.

Sajeev Nair, owner Bramma Hotels and Resorts, founder Bramma Learning Solutions Pvt Ltd  speaks about his initiatives and visions in an interview with Small Enterprise India

Sanjeev narrates his career journey. “After completing MSc and MBA, I started my career in sales in consumer electronics industry. During my life in the corporate world I worked in different industries like pharmaceuticals, advertising, publishing and petroleum”. 
“My entrepreneurship journey started with Amway Corporation. With the support of my wife Bindu, I built one of the largest distribution networks for Amway in Asia.  My first diversification was into hospitality, where I took over a 180 year old Dutch heritage building in Fort Cochin.  Later on formed a group - Bramma Hotels and Resorts”, adds Sanjeev.

“As I always have been passionate about creating successful lives through transformations, I founded a company by name Bramma Learning Solutions Pvt Ltd. BLS is primarily into business consulting for SME’s and into HR developmental interventions including trainings”. 

He also did extensive research on factors which make huge successes in various fields.  That led to the finding of TPR- ‘Thought Process Re-Engineering,’ a scientific process for bringing in positive transformations in thought processes by working at the neural levels.  Thousands of entrepreneurs have benefited from this concept. He is also one of the certified Neuro Linguistic Practitioners (NLP).

There are three units under Bramma Hotels- Napier House, at the heart of Fort Kochi is a 180 year old Dutch heritage building converted as a resort.Nature Zone Resorts, Munnar is a jungle resort, and a nature resort- Wayanad Nature Resorts, at Wayanad.

What are the difficulties you faced while starting/doing business?

All my businesses are innovative and hence it took some time make people understand the value of our products and services.  As these are new concepts, there are no examples or samples to follow. 
What are your future plans?

Bramma Business Insights, envisions to create 1000 successful small businesses.  Our team is working to make the dream a reality. 

In hospitality, we would like to focus more on Nature Zone Resorts in Munnar. We have plans for major expansion in the next 3 to 5 years.

The potential industry sectors in your view?

Education, Hospitality and Wellness industries are poised to create huge growth in India.

What is the biggest hurdle facing by an average Indian entrepreneur?

We are in the information age now.  If employees were the product of industrial age, entrepreneurs are the product of information age.  Hence though many youngsters wanted to become entrepreneurs, they are being discouraged by their parents who had grown up through industrial age. 

Another important challenge I see is the fear about competition.  The market is so huge, there is no shortage of ideas, one should be more focused on his innovative ideas than thinking about competition.

What is the role of management skills in entrepreneurship?

While in the industrial age the importance was on machines, in the information age the focus is on people.  With the advent of technology anyone can duplicate your product within no time. Hence innovation should be the key.  Innovation never happens from machines.  Only people can innovate.   People’s skills are the most important requirement to become a successful entrepreneur. 
What is your message to aspiring entrepreneurs?

The most important thing an entrepreneur should know is that ‘you are in the right place in the right time.’   However, don’t jump into a business just because you are quite excited about the concept and the profits it can make.  You should always ask, what this product or service can do good for the people; why should someone buy this from me? Your reason for starting a business should be your vision and you should always be driven by the vision. 

You should be able to see your business three to five years down the line. Also one should develop and good core team. During the start up itself, it is advisable to have a consulting company to support you. If you don’t set up systems and processes, you will end up owning a self-employment rather than a business; ie, you will be owning a business which will function only if you are physically present.

What is your take on the SME scenario in India?

There is no place better than India for SME’s.  The only challenge I see in India is that people are more inclined to start new ventures primarily because they know another success story in that field.  Hence they also set up a ‘copycat.’  Just because Mr.X could create success in a particular business, you can no way decide your success or failure in that business.  You should be more focused on your innovative ideas and concepts.  India is the intellectual capital for the world.  We should focus on innovative ideas and always remember, ‘nothing can stop an idea when its time has come.’


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