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Start-Up Essentials : June Issue'14 Cover Story

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Small Enterprise Magazine June'14 CoverStarting a business is exciting. But it can be exhausting if the entrepreneur is not properly guided. When starting a company, good advice early on can be the difference between success and failure. Choosing the right from drafting a business plan to right strategies in recruiting, marketing, branding and many more play key role in deciding the success of an enterprise. In June issue of Small Enterprise magazine, you will find start-up experts and mentors sharing their tips and advice for start-ups on various segments.

Big Plans with Small Planes

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Siddharth Verma has big dreams with small planes. Founded by him, Maritime Energy Heli Air Services Pvt. Ltd. (MEHAIR) is a pioneer and the only company in India to launch seaplane services. Started in the year 2011 MEHAIR is the vision of three entrepreneurs Siddharth Verma, SS Mann and CL Lakshmanan all of whom have years of experience in the aviation industry. With the introduction of small aircraft which can operate from runways and water-bodies within the course of the same flight, the company has ushered in a new and exciting mode of connectivity for the tourism industry in the country. The company’s current operations are conducted at Andaman & Nicobar Islands and Maharashtra, and now entered into an understanding with Andhra Pradesh, Goa and Karnataka and Kerala. The service is now open to tourists, locals as well as the government and administrative bodies for connecting various destinations for leisure as well as time saving.

Lenskart: Scaling to Become the Largest Eyewear Business in the Country

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As more and more consumers are now shopping online, the e-commerce industry is expanding its horizon with the rise of niche e-commerce retail and online services, as profitability and margins would be higher for such business models. This business model has caught the attention of Peyush Bansal, a passionate online entrepreneur and former Microsoft product manager. Founded by Peyush, Lenskart.com is India’s only dedicated e-retailer of eyeglasses, sunglasses and contact lenses. Incepted in 2010, in the last three years, the company has seen remarkable growth with a 300% increase in its turnover and an employee strength that currently stands at 150.

Entrepreneurship is all About Being Crazy

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As wise men say, “You can achieve a lot if you are crazy about something, but nothing if you are lazy about something.” Entrepreneurship is all about being crazy. Imagine Steve Jobs of Apple, who some believe is one of the most eccentric entrepreneurs of all time. Who would imagine there is a need of a 30000 Rs + iPhone when the world was trying to cut costs and bring cheaper mobiles? Or our very own Dhirubhai Ambani of Reliance, who went from one crazy decision to another till every business he put his hands on became a case study for others to follow.

Let us look at few aspects of this craziness:

Having a big vision
Entrepreneurs think about changing the world, not just introducing a new product or service. They think big, really big! When Phanindra Sama of Redbus could not get a bus ticket for going home on holidays, he decided to start an online bus ticketing venture and change the whole bus industry. Today, Redbus has sold more than a crore bus tickets, and over 1.8 lakhs routes are listed for booking on this website!

Act Fast
Entrepreneurs are not only thinkers, but also doers. If you keep making excel sheets and business plan ppts all your life, then when will you get up to hire teams, develop products and meet customers? Hitendra Chaturvedi of Greendust, which is one of the largest recycling, refurbishing and retailing venture in India today, has risen to 100 crores revenues in the fastest time. It was started in 2008, when the world was going through a recession, but Hitendra stuck to it and even after tough investment scenarios raised multiple angels round and multiple series of venture capital funding.

Take Responsibility
Flipkart was born at a time when the so-called experts were saying there is no way ecommerce can succeed in India, and the big – shots like Reliance Big, Times and Rediff had failed to deliver up to expectations. Sachin and Binny, the young IIT Delhi graduates decided it was time to build the Amazon of India, and today we see Flipkart as the ‘Online Megastore’ and ‘Shopping ka naya address’! With limited capital at the beginning, Sachin and Binny used to deliver books to customers on their own bikes when could not afford a reliable courier service. The CEOs themselves were the courier boys!

Only a crazy person can undertake such things, but it is only to the world that these things sound crazy. The entrepreneur sees all of this as normal. So go do something crazy today, tomorrow and every day - and you will surely achieve the best in your life.

About the author:
Amit Grover is an IIT Delhi and IIM Indore alumnus, passionate about entrepreneurship and with working experience at Infosys, Asian Paints and Onida. He is the CEO and Founder of Nurture Talent Academy, India's 1st institute for entrepreneurs and is also associated with Mumbai Angels, a premier group of angel investors.

The Entrepreneur Couple

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Gurpreet Singh (Left) & Anisha Singh (Right)Entrepreneurship is a passion. It has its own flavours. It can be best understood by knowing about -- the entrepreneur couple. Meet Mr Gurpreet Singh and Ms Anisha Singh who are a working couple from New Delhi, but one common interest -- entrepreneurship, sets them apart from others.

Gurpreet is a creative thinker, a communication designer and an entrepreneur involved with various design ventures for over 12 years. Gurpreet is the Founder & CEO of Pixpa – www.pixpa.com , India’s first-of-its-kind online service that enables creative professionals to showcase, sell and share their works with style and simplicity.

Last Updated ( Friday, 20 January 2012 13:00 )

Innovative Gadgets with Brilliance

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Champ AlrejaSound Engineer turned entrepreneur, Champ Alreja conceptualized HitPlay in Jan 2006. With two years of putting the organic plan into place, HitPlay came into being with Champ’s intention of providing quirky innovative products that would simplify and liven our daily needs.

HItPlay, an electronics retail organization that spends its waking hours in creating gadgets and lifestyle accessories to 'enhance the way we function'. While most feel that brilliance is like fuel to technology, the company choose to take things a step further and apply non-conformist brilliance to its products.

“It’s ironical, but we like to unfold the simplicity within technology hitting at its potential to gravitate. That's a mission that defines our smallest efforts,” says Champ Alreja

 

Innovating Through Financial Deals

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Ashish Jeph Incepted early this year, GNB derived from “Group N Buy” is India’s first ever group buying website for financial products offering group discount on loan requirements. The unique concept of GNB India was co founded by three innovators Ashish Jeph, Siddharth Gupta & Chandan Juneja, veterans from banking and finance industry.

Ashish Jeph has a rich experience of more than 6 years in the banking and financial services space. His professional experience spans across various departments in Standard Charted bank with extensive experience in assets & liabilities division.

Merchant of Fair Deals

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Kunal Bahl

E-commerce is an industry which is growing at a very fast pace. By end of this year eCommerce market is estimated to be Rs 50, 000 crores. Given the growth of Internet penetration, higher disposable incomes, and increase in awareness levels for all things online, the set of opportunities that exist are vast, and vary from product to service oriented startups.

While e-commerce is considered at a growing stage in India, there is a success story already in this segment. We are talking about SnapDeal which became the face of India’s next generation online regime. In an exclusive interaction between Mr Kunal Bahl, co-founder & CEO of SnapDeal and Faiz Askari, Editor, Small Enterprise India, Mr Bahl unleashed some important aspects of his enriched experience.

Last Updated ( Thursday, 17 November 2011 13:19 )
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