03 April 2020

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Case studies

Questions you must ask yourself before starting your own venture

In today's world, it is not very difficult to start a business. Several experienced professionals and many youngsters, some even when they are studying, start their own ventures with the hope of building a huge business. Regulations are friendlier, funding is easy and mentors are also available. As a result, there are many start ups mushrooming in various sectors in different parts of the country every week. But how many of these start ups really succeed and make a mark? How many of them live to see the light at the end of the tunnel? Hardly any!

Start Up Team- Success or Deadweight?

A start up team is really important and core to the success of your idea. Yes, working out of a garage with cool bosses and weird timings sounds just great and appealing to most youngsters. Energetic and fresh ideas brought in by team members can really life your start up idea to the next level or sink it to the bottom of the easy-to-forget lake. Your start up team is core to the success of your idea. Many a time rookie mistakes in hiring ensure that the idea sinks before it even has a chance to see the light of the day.

Connecting Patients and Health Care Providers

In the ever changing world of internet based services, a new doctor appointment portal is slowly but surely making heads turn. HelpingDoc, founded by Amit Bansal in 2011 is a doctor appointment portal providing a gateway for healthcare providers to connect to their patients. Users can book appointments online and reminders will be sent as SMS for both the patient and the doctor. Patients are also able to review the doctor’s performance and give feedback. For them it very much improves their chance to get easy access a doctor in their own locality.

Bridging the Gap in the Healthcare Sector

Medical Second Opinion incepted in the year 2012 is an innovative online portal catering to the second opinion needs in medical cases in a cost effective and a pro-active manner through online medium.  This start up initiated by Mr.Sachin Chaudhary, an IIM alumnus addresses the growing requirements for Second Opinion for patients seeking to take the advice of specialists not always available in small centers and tier 2 and tier 3 cities. Apart from this, Medical Second Opinion also offers users the option to consultant specialists for their first time consultations both online and through a monthly OPD in various cities.


Lenskart: Scaling to Become the Largest Eyewear Business in the Country

As more and more consumers are now shopping online, the e-commerce industry is expanding its horizon with the rise of niche e-commerce retail and online services, as profitability and margins would be higher for such business models. This business model has caught the attention of Peyush Bansal, a passionate online entrepreneur and former Microsoft product manager. Founded by Peyush, Lenskart.com is India’s only dedicated e-retailer of eyeglasses, sunglasses and contact lenses. Incepted in 2010, in the last three years, the company has seen remarkable growth with a 300% increase in its turnover and an employee strength that currently stands at 150.

Champ Alreja

Innovative Gadgets with Brilliance

Sound Engineer turned entrepreneur, Champ Alreja conceptualized HitPlay in Jan 2006. With two years of putting the organic plan into place, HitPlay came into being with Champ’s intention of providing quirky innovative products that would simplify and liven our daily needs.

HItPlay, an electronics retail organization that spends its waking hours in creating gadgets and lifestyle accessories to 'enhance the way we function'. While most feel that brilliance is like fuel to technology, the company choose to take things a step further and apply non-conformist brilliance to its products.

“It’s ironical, but we like to unfold the simplicity within technology hitting at its potential to gravitate. That's a mission that defines our smallest efforts,” says Champ Alreja


Ashish Jeph

Innovating Through Financial Deals

Incepted early this year, GNB derived from “Group N Buy” is India’s first ever group buying website for financial products offering group discount on loan requirements. The unique concept of GNB India was co founded by three innovators Ashish Jeph, Siddharth Gupta & Chandan Juneja, veterans from banking and finance industry.

Ashish Jeph has a rich experience of more than 6 years in the banking and financial services space. His professional experience spans across various departments in Standard Charted bank with extensive experience in assets & liabilities division.

Sandeep Goyal

Innovating the Packaging business

PackagingConnections is a Research and Consultancy firm with a wide range of longstanding relationships throughout the Packaging industry. With a core focus on Knowledge sharing PackagingConnections continues to enable industry leaders to increase their productivity, profitability, and earnings by bridging the gap between the buyers and suppliers of packaging across the globe.

“Innovations is the sweet spot for PackagingConnections,” says Sandeep Goyal founder and CEO of PackagingConnections.

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