23 February 2020

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Marketing Prescriptions: KISS – Keep It Simple Sir

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KISS – Keep It Simple Sir (Silly? Stupid?)

Mr Ashwin MerchantMarketing communication must be written in simple to read, understand and act. Depending on target audience words, meanings and length of communication can be worked out, of course, language of communication is very important. Talk with customers in a language which they will understand and hence remember, respond and react to buy. Stylish font, difficult words, color of words, back ground color must be in tune and taste with targeted customers else, who will read your communication? So, please, K I S S.

To reach to Mr Ashwin Merchant:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Earlier in the Series:

3 Is of Marketing: I + I + I = I x I x I

Go where your customers go

Do not pay much attention to what competitor says, but what they do

Powered Marketing – Innovative, Practical & Economical

Always afraid of competition, but never of a competitor

Think like buyer, not seller

Forget 4Ps, Study 17Ps

Find weakness in strength of competitor

Never make mistake to discount quality

Distinguish or Die

Make Yourself Unmatched


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