25 February 2020

RSS Feed


E-mail Print PDF


3 Is of Marketing: I + I + I = I x I x I

Mr Ashwin MerchantModern day marketing incorporates Information, Interactive, and Integration components while forming a strategy. No more marketing decisions can be taken from gut feeling, but data / information is critical while arriving to knowledge driven marketing – about customers, market, competitors and more. Whether print, electronic, digital media, one and more must be perfectly integrated for transition from one to another to seek more information, to respond, for texts to pictures media integration is essential. Not only that, all strategy for marketing must keep in mind interactive feature i.e. having a dialogue with the customers and potential buyers. It cannot be unidirectional i.e. monologue as it was before 10-15 years back. Theory of AIDS – Attention, Interest, Desire, Action must be executed in order using 3 Is of Marketing. If done rightly, results will have multiplying effect.


To reach to Mr Ashwin Merchant:  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Earlier in the Series:

Go where your customers go

Do not pay much attention to what competitor says, but what they do

Powered Marketing – Innovative, Practical & Economical

Always afraid of competition, but never of a competitor

Think like buyer, not seller

Forget 4Ps, Study 17Ps

Find weakness in strength of competitor

Never make mistake to discount quality

Distinguish or Die

Make Yourself Unmatched



Add comment

Security code


Get the Flash Player to see this player.

Follow SEI

Facebook Twitter Linkedin Youtube RSS Feed
Small Enterprise India Newsletters


Take Our Online PollVoice your opinion
What do you expect from the StartUp India Action Plan?