24 November 2017

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MARKETING PRESCRIPTIONS: Forget 4Ps, Study 17Ps

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MARKETING PRESCRIPTION No. 5

"Forget 4Ps, Study 17Ps"

Business is changing and so does marketing. 4Ps theory is half a century old, still taught in management schools and all those who know basics of marketing define business strategy as in past it used to be on 4Ps – product, price, promotion and place. If you notice well in modern emerging markets, you need more Ps to survive, to lead and to grow your business. Of course, today business is marketing. How about incorporating packaging, planning, payment, profit, people, praise, personality, professionalism, perks, performance, productivity, prestige and positioning as additional Ps?

To reach to Mr Ashwin Merchant: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Earlier in the Series:

Find weakness in strength of competitor

Never make mistake to discount quality

Distinguish or Die

Make Yourself Unmatched

Last Updated ( Thursday, 26 May 2011 11:11 )  

Comments  

 
-1 #1 Abul Sumare 2011-05-28 18:59
Gold dust available from Mali working directly with the village
miners.Interest one should contact immediately for
more details,buyers of Gold Dust woldwide.
Price Per kg as of today $40,000 USD price change day by day!
Only direct buyers.Direct negotiations between buyer and (mandate)
Buyer are to visit the seller for inspection of the products
Before contract and arrangement for the shipment to buyers destination

email abulsumare@yaho o.com
Quote
 

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