10 December 2019

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MARKETING PRESCRIPTION: Find weakness in strength of competitor

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'Find weakness in strength of competitor'

Ashwin MerchantAll schools in management teach a simple formula for beating the competition – Find your strength, Find competitor’s weakness. Develop a marketing strategy keeping this in mind. No more it works effectively. SME owners must know they have a unique strength in terms of instant decision making power and quick execution of business, whereas most of the large companies and MNC lack this factor – it is weakness of theirs in overall strength. Use this as your strength.

To reach Mr Ashwin Merchant: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Earlier in the Series:

Never make mistake to discount quality

Distinguish or Die

Make Yourself Unmatched


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