19 September 2019

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Polish Your Soft Skills to Climb the Ladder of Success

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Employee’s education and certification is an area which could drive great returns. SMBs have understood this, but a thrust is still required to speed up this awareness level.

Has anyone of us closely examined our own shopping behaviour? It is very much influenced by the person whom we usually interact while buying any product- sales person!. And it is his knowledge level, negotiation skill-set and understanding of the overall market that can easily influence us to take appropriate decision.

These are some key soft skills which could be important and decisive while the success of any product or service. Market studies done by leading management education institutes and business schools found that 75% of long term job success depended on people skills and only 25% on technical skills. Although this figure could be something which some of us might argue, one thing is unanimously accepted that the relevance of knowledge must be very well presented in public interactions.

While getting an insight dope and relevance of soft skills for sustaining and achieving success in professional life, Rajneesh Asthana, Human Resources Consultant said, “I see organisations getting speedy results by educating and interacting with their employees. Grooming employees with right set of soft skills, weather it is to do with customer interaction or general office communications, can effectively improve the productivity levels and enhance the quality of work as well.” 

Brijesh Goyal, owner of a consumer electronics and IT products retail store in Faridabad, expressed his views by adding that his business has witnessed great results when he and his employees started investing time in grooming and competitive analysis.

“I found that customers are convinced from our store because of the kind of knowledge we (our sales employees) share with them. We need to educate customers in a particular way that they should know what they are buying and why certain products could appeal to them,” Brijesh Goyal said, “In this area, I give a big credit to the principal companies with whom we do business. These are the companies which spend their resoures in educating our sales people and equipping them with the contemporary knowledge about the products and services.

Companies like LG, Samsung, Sony, HP, Xerox, Phillips, Videocon and many more educates their partners and resellers and help them do business in a better way.

For effective performance in the workplace, companies need their employees to have not only domain knowledge, technical and analytical skills, but also the skills to deal with the external world of clients, customers, vendors, the government and public; and to work in a collaborative manner with their colleagues. The annual rankings of MBA colleges often place communication and interpersonal skills as the most critical skills needed for success in the corporate world.

Almost all the product related companies in India are finding that they have to promote their own employees as quickly as possible, than ever before to meet their growth needs.  At the same time, they are finding that the candidates do not have the necessary skills to make the transition from a technical or functional specialist to a team leader, supervisor or manager. 

Companies in the technology, BPOs, Call Centers, Biotechnology and Pharmaceuticals industries have found that their people need soft skills to work effectively in cross-functional or project teams, local teams or global teams. Specifically, in the SMB segment where companies often have to develop expertise rather than getting well groomed Management graduates, the training of employees comes effectively into picture. “We cannot get high profile IIM graduate to work for us.

But this doesn’t mean that we need less growth. We are equally poised to grow as anyone else. But we often have to invest time and resource in an untrained person so that he or she could become a well groomed and smart sales professional,” says Goyal.

The relevance and utility of soft skill training is widely acknowledged in a country like India, This is because of the fact that India has achieved considerable success in the fields of IT and ITeS over the past decade.  However, there are some fears that this growth is not sustainable due to serious challenges on the human resources front. In the IT and ITeS industries, employees at all levels work in an environment in which technical knowledge alone is not enough to create value for the customer or to achieve career progression. Ironically, the typical education system in India has not prepared our graduates for this kind of work environment. 

Schools and colleges focus almost exclusively on technical knowledge, and ignore critical areas like industry exposure and soft skills development.

Keeping aside the education system, the common perspective towards professionalism in Indian households is different from what actually is required in the new businesses segments. Students till their adolescent ages are forced or if not forced influenced to study technical education to become engineers, doctors.

Whereas the reality lies in something else, when they come out of college they are often exposed to Multinational companies which do not expect them to develop machines but to look at those machines as products and develop a market for that product. There has been a problem that exacerbated by the need for companies to recruit more candidates from Tier 2 cities, as well as to seek talent at lesser known colleges.  The ‘Freshers’ face career limitations due to their limited English language capabilities, weak communication skills, and poor interpersonal skills.

We hope that certain methodology could come up, and help the employees to get their grooming classes effective enough to surge ahead in their careers.


Last Updated ( Monday, 05 July 2010 17:04 )  

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