Advertising for Growing Businesses


In some businesses, advertising can be an important and integral part of its activity. Having said this, advertising can be very costly and many small businesses just can’t afford it, hence they often tend to ignore this side of the business.

However, it is like insurance, even if you can’t afford it, but you cannot ever afford not to have it. As someone has wisely said, “When business is good it pays to advertise, when business is bad you’ve got to advertise.”

However, considering the limited resources which small business owner usually have, an ideal advertising should be focussed on results and should be cost effective.

Keys Steps

Some people call publicity "free," but it is something you must earn by doing something creative, innovative or newsworthy. Often, publicity is better than paid advertising because it is noticed by more people and is not considered "hype."

Here are some key points that can derive cost effective advertising and promotion of the business.

Disseminate a press release on timely basis:

(Disseminate press release whenever any of the following developments happen.)

Host an Event or Participate in Events

Even if the business is a local restaurant, eatable shop, bakery, healthcare clinic or any other point of sales driven business, participation in local events is really important.

Volunteering for a local/social cause

Local Advertising

Place paid ads when and wherever you can afford it. Talk about your business, promote it. Make other people want to talk about your business.

Word-of-mouth is still one of the best methods of advertising your business.

Don’t forget business cards, signs, billboards. There are many good printers who can provide affordable printing. You can also do it yourself on your computer.

Last Updated ( Wednesday, 16 November 2011 11:54 )