23 February 2020

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The Value of Green

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While interacting with like minded people, we often tend to discuss environmental issues. We express our concern over the present situation regarding changing dynamics in our environment. And very regularly, we read about eco friendly issues in newspapers, magazines and other available media platforms. More commonly, businesses are closely linked with eco-friendly, environment friendly, green practices, hence entrepreneurs are usually seek information about, what is ‘green’?


Today, the term "going green" is used to describe steps that a business and its employees can take to lessen the company's impact on the environment. Typically these steps involve lessening the "carbon footprint," which means the amount of Carbon Dioxide generated by the business practices and processes of the company. For some, the practices are common-sense and practical steps to take to use less energy and thus save money and lessen the world's dependency on oil.

Adopting environmentally-friendly and energy efficient business practices provides numerous benefits to new business owners looking to control costs, attract customers, and become socially responsible.

Some businesses adopt cutting edge technologies like unified communication, video conferencing, cloud computing etc, these technologies help in reducing the cost and efforts involved in transportation and commute. With regards to business process, these technologies help in quick decision making. So, ‘going green’ has multiple benefits including cost savings and overheads savings, apart from establishing a strong positive market image of environmentally sensitive organization.

Now that, it is clear that ‘green policies’ can bring several positive results for businesses, so, here are some important information on implementing an environmental strategy for your business, including steps to becoming energy efficient, compliant with environmental regulations, and a recognized "green business."

Comply with environmental regulations

As a green business, you should practice what you preach. This means complying with all environmental regulations relevant to your business. Compliance not only protects the environment, it protects your business from fines and legal action from the government. .

Government is extremely agile towards this issue, and it motivates companies to adopt green practices. Hence there are several guidelines that are must to follow and some guidelines that are important to follow.


Running a green business means creating an environmentally-friendly, energy efficient workplace. A sound environmental plan will help minimize your company's eco-footprint, and encourage green business practices throughout your organization.


If you are opening a business in a new or remodelled building, make sure you build green and install energy efficient heating and air conditioning systems, appliances, equipment and lighting. The building should be designed in a way that it should have maximum possible sunlight/daylight so that less number of electrical lights required in daytime of business operation.


Consider buying green products that are:

  • Made from post-consumer, recycled materials.
  • Non-toxic. (Even wall paints can be bought with such quality)
  • Energy Efficient Rated Products.
  • Renewable and Recyclable raw material.
  • Locally produced, such as food that is locally grown and organic.
  • Purchase ENERGY STAR or other energy-rated appliances and office equipment.
  • Provide energy saving tips to your employees
  • Seek green power and renewable energy sources

In the next article we will highlight certain business practices that will help businesses to adopt green.



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