23 March 2019

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Rural India Corporate – A game changer

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Rural India Enterprise is a unique concept evolved from the lands from Rural India. A parallel Corporate eco-system to be created for Rural youth, women and farmers by making them Rural Entrepreneurs under the National Level Program of SME OneSource Make-In-India Foundation "Re-igniting the Rural Entrepreneurship".

Rural India Corporate comprises of Micro Producer Organisation (MPO), Farmer Producer Organisation (FPO) and Micro Entrepreneurs Organization (MEO) to build a healthy economically sustainable line of income generation industry.

What is takes to transform present Rural India to Prosperous Rural India?

Unfortunate that whole of our country, being the 2nd largest populated one in the world, fights for food security.  Irony is environment and agriculture are spoilt by the native citizens of this country. Greed has ruined the society, political imbalance has increased the gap between rich and poor.

Rat-racing by stakeholders?

  • Starting from elementary education to political status, it is a rat-race
  • Racing and  rushing to create unwanted wealth has led to unethical practices

Agrarian economy to concretised world?

  • Shift in generation has attracted the farming youth to modern world
  • Short-lived artificial colourful world has brought down the greenery
  • Food security is becoming a national level issue
  • No or low focus on Agricultural activities

Prosperous Rural India – a myth or reality?

G Nagaraj
Chief Executive Officer, SME OneSource Make-In-India Foundation

In the global village era, where technology plays vital role, making of prosperous rural india appears to be a myth & a story of fictions !!!

Absolutely not !  Rural India is a people movement in a democratic way.  Interfacing & Integration are the 2 wheels that connects the growth vehicle, mindset being the fuel, money never tak, es the lead and Prosperous Rural India will be a reality, when politics does not override democracy...

India Vision 2022 is the beginning of this journey to break this rule to reduce the inequality in the society. This is a reverse engineering of the fact – World’s 8 richest men are as wealthy as half the world’s population...!!

India Vision 2022 is a pro-people movement exclusively designed and articulated for Rural Youth, Women and Farmers, in a bid to create parallel Corporate Economy to be owned by them by making best use of Government offered schemes and regulations.

“Re-igniting the Rural Entrepreneurship” is aimed at creating Micro Producer Organisation owned by Rural Women & supported by youth owned Micro Enterprises in an integrated manner representing one single BRAND...

“Re-igniting the Manufacturing Entrepreneurship” is aimed at creating youth owned Manufacturing Industries on a cluster model by integrating with stakeholders including but not limited to Educational Institutions & Governments

Both are aimed at making Rural India source-driven producer economy, primary being Agriculture.  These two programs are being implemented through “Kalam Center for Continuous learning” & “Kalam Industry Incubation Center” models, where former engages Social Entrepreneurs & the latter engages Industries and Institutions. Both are aimed at Industrialization of Rural India as secondary line of activity for Rural Youth, Women and Farmers.

India Vision 2022 has demonstrated the collaboration at all levels and established interfacing and integration between the stakeholders in a non-political, but in a corporate way on how Rural India Corporate can be a reality and not a myth, witnessed by Justice Sri. Nitte Santhosh Hegde, well known personality of our Nation who has always upheld the social values.

SME OneSource Make-In-India Foundation & C B Bhandari Jain College, Bengaluru co-hosted the India Vision 2022 program to embark on the mission of creating Prosperous Rural Karnataka, Sri. G Nagaraj, CEO of Foundation and Dr. Asha Ganesh, Principal of the College have led the program, well supported by SIDBI, Bengaluru. Prof. Srinivasan Ranganathan and Sri. Anadi Charan Sahu, GM, SIDBI, Bengaluru have upheld the ideologies and philosophies of Dr. Kalam.

Rural India Corporate is an exclusive parallel corporate economy to be owned by Rural Youth, Women and Farmers to produce high-quality products to the Global Market in creating positive social impact for Global Prosperity.  Let us create prosperous Rural Economy for protecting Green Earth.

Beyond Academics....!!

Dr. Asha Ganesh
Principal, C B Bhandari Jain College, Bengaluru

“Transformity from mediocrity to excellence requires a soul-searching and life altering incubation”                                                                                                                         -Piyush Kamal

Our finest moments occur when our dreams remain unfulfilled and the discomfort and unhappiness it causes propel us to step out of the groove and start searching for newer ways and truer answers. Out of this kind of a feeling was born the idea of launching an Incubation Center which would provide a whole new start-up ecosystem for the young entrepreneurs and help them achieve something beyond academics.

C.B.Bhandari  Jain College aims at providing a platform where ideas could be nurtured into viable business and where expert mentoring could be accessible to students. To achieve this, we could not have found a more suitable partner than SME OneSource Make-In –India Foundation which is extending its support to India Vision 2022 in making a prosperous Rural India and spreading the importance of social entrepreneurship as a tribute to our beloved former President Dr.APJ Abdul Kalam.

As a joint initiative of the College and the Foundation, the KALAM INDUSTRY INCUBATION CENTER (KIIC) was launched on 27th October 2017 by the eminent personality Justice Sri. Santhosh Hegde. This event was sponsored by SIDBI and its General Manager Sri. Anadi Charan Sahu graced the occasion as the guest of honor. Through this initiative we hope to serve the underserved and in specific WOMEN in the state of by creating a prosperous rural Karnataka.

Entrepreneurship and leadership development is as important now in education as academic pursuits and we should treat it with the same status. Inculcating, developing and equipping students with the required skills and knowledge for starting and running a student driven enterprise to help Women Entrepreneurs is the objective of KIIC. We hope to emphasize the importance of dreaming big and facing challenges with grit and determination. As they say, it’s better to try and fail than not try at all. To quote Peter. F. Drucker ” In every success story, you will find someone who has made a courageous decision. ”Entrepreneurship like leadership takes courage and the ability to remain comfortable in times of discomfort. The more one can cultivate the habit of being at ease during times of challenge, the greater one’s life will be! This is what we hope to teach our students through KIIC with the support of SME OneSource Make-in-India Foundation, to be beyond academics to create social values.

Living Dr. Kalam values

Prof. Srinivasan Ranganathan,
SME OneSource Make-In-India Foundation (R)

We have different kinds of people with different kinds of conditioning! With wide cultural diversity comes deep variations in the conditioning and the whole concept of Right and Wrong gets blurred in the process!

As Dr. Kalam says, “When there is righteousness in the Heart, there is Beauty in the Character; when there is Beauty in the Character, there is Harmony in the Home; when there is Harmony in the Home, there is Order in the Nation; when there is Order in the Nation, there is Peace in the World!”

Through his whole life Dr. Kalam has walked his Talk consistently. A great Man with an impeccable Character with a Huge Vision for his Motherland! He is a perfect example for the value of Values, that strengthens ones Will, which in turn Inspires everyone across all spectrum—the common and the eloquent!

“Living the Values” is far more challenging than merely knowing them or even talking about it! Living the Values calls for letting go of many favorable opportunitites and sticky temptations. Holding on to Core Principles calls for a very high stake-threshold indeed!

Current world comprises more people living Half-Values—that is expecting others to follow certain principles, but not living the same! The very origin of Values is based on the Principle of Reciprocity; wherein we do (or don’t do) to others what we expect others to do (or don’t do) to us! Half-Values breeds hypocracy leading to rapid erosion of Credibility.

One must be blessed to have lived in the same time as that of great Leaders like Dr. Kalam. Let’s stay tuned to his Vision and Values, with total commitment and take our Mother India to where she rightfully belong!

Global Prosperity from Rural India

Sri. Anadi Charan Sahu
General Manager, SIDBI, Bengaluru

India which counts 17% of the world population(7.6Billion) is having a share of only 3% of the global economic value ( USD  $75 Trillion). In contrast China with almost equal number, is much ahead of India with a  stake  of 15% of world economic value and USA with a smaller population of 0.32 Billion(4% of global population) has contributed USD $ 18.36 Trillion i.e., 15%. One of the  reason  that can be attributed towards this variant proportion  from India  in the share of global economy, is that of lower share  from our rural economy which consists of two third of our population but contributing only one third to our National Economy(GDP).The economists of India as well as from rest of the world have already  ventilated their views regarding the potential of rural India,  spread across 6,50,000 villages with two third population , to transform India and enhancing  the economic value of India in global index.

For empirical reasons, policies , programs of both  Central and State governments were mainly addressing,   the food and social security of the un served , under served and un privileged  sections of the society, due to the fact that, providing basic necessity viz., Roti, Kapda and Makan to all the citizens, were the main concern for the policy makers.  Now India has transferred itself from an under developed economy to a developing economy with an eye  to became one of the top three developed nation in the world. And this is possible when majority of our population were engaged in sustainable high income generating activities. Central Government , Reserve Bank of India , State Government and other institutions set up by  the Governments have been working in this regard and making continuous efforts for  creating an enabling eco system  with introduction of innovative scheme and policies. With implementation of Financial Inclusion program, Prime Minister Mudra  Yojana , Make in India, Start Up India , Stand Up India , Skill India, Digital India  etc. it is envisaged that more and more job opportunities will be created and economic and living condition of people mainly from Rural India will be improved to great extent.

Government schemes like Pradhan Mantri Gram Sadak Yojana(PMGSY) , recent announcement of Bharatmala  Road project will no doubt   help in addressing the infrastructure bottlenecks in Rural India. With this suggestion on collaboration and implementation

  1. Implementation of Rural Industries Program (RIP).  To ensure that  as per the potential, and local available resources and demand each village should have one manufacturing industries as  manufacturing activities create both direct and indirect employment
  2. Corporate may be encouraged to set up Training Cum Production Unit at strategic villages to impart on the floor training to the rural youth  as part of their CSR activities.
  3. Access to Finance- To remove this major impediments principal Banker concept should be implemented which will  address the genuine credit needs of the Rural people with affordable rate and acceptable terms at their door step or digitally.
  4. Policy advocacy –to encourage setting up Industries at rural India special preference in Government procurement policy  should be given to procure certain percentage of  such goods and services from rural India.

Rural India has equal potential in boosting GDP by  higher contribution in  all the sectors like agriculture, manufacturing and services,it has also has a great potential as a For example FMCG market which was only USD$9 Billion in 2009 and USD$29 Billion in 2016 in rural and semi urban area can cross USD$100 Billion in 2025.

Thus we can say “I had rather be first in a village than second at Rome”... Julius Caesar.


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